January 30, 2023

The global natural wax emulsion market size is expected to gain momentum backed by the increasing demand for natural cosmetics products and the rising paints and coating industry that will propel the demand for advanced natural wax emulsion products worldwide.

Natural wax emulsions are derived from natural sources such as montanwax, microcrystalline, beeswax, and others. These waxes are adopted extensively across several industrial applications such as lacquer, textiles, printing inks, and other personal care products. The increasing awareness regarding the adverse effects of synthetic cosmetic products is driving the demand for innovative natural products.

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What does the Report Include?

The market report includes detailed analysis of several factors such as the key drivers and restraints that will impact growth. Additionally, the report provides insights into the regional analysis that covers different regions, which are contributing to the growth of the market. It includes the competitive landscape that involves the leading companies and the adoption of strategies by them to introduce new products, announce partnerships, and collaboration that will further contribute to the market growth. Moreover, the research analyst has adopted several research methodologies such as PORTER’s Five Point Analysis to obtain information about the current trends and industry developments that will drive the market growth during the forecast period.

DRIVING FACTORS

Increasing Demand for Natural Cosmetic Products to Feed Market Growth

The presence of formaldehyde releasers in cosmetics products such as hair dye, glues, and some shampoos has been linked to cause cancer and severely affect the immune system. Therefore, the growing demand for natural cosmetics is expected to propel the demand for advanced natural wax emulsions across the globe. Moreover, the rising paints and coatings industry due to rapid-paced industrialization in developed and developing economies is further expected to bode well for the global natural wax emulsion market growth in the forthcoming years.

REGIONAL INSIGHTS

 

Abundance of Raw Materials in Asia-Pacific to Stoke Demand

Among all the regions, Asia-Pacific is expected to remain at the forefront and hold the highest position in the global natural wax emulsion market in the forthcoming years. This is attributable to the presence of abundant raw materials and affordable labor costs in countries such as China and India that will favor the adoption of innovative natural wax emulsion products in the region.

The market in Europe is expected to experience considerable growth owing to the increasing demand for wax emulsions from the paints and coating industry between 2020 and 2029.

COMPETITIVE LANDSCAPE

 

Major Companies Focus on Innovative Product Launch to Strengthen Their Market Positions

The global market for natural wax emulsion is fragmented by the presence of major companies striving to maintain their dominance by developing and introducing novel products and expanding their portfolio. Furthermore, other key players are adopting strategies such as collaborations and partnerships to gain a competitive edge over their rivals in the global marketplace.

Industry Development:

 

  • January 2021 – Ashland announced the launch of Styleze CSP, a natural styling polymer that aids in delivering strong hold, stiffness, and humidity resistance to the hair. According to the company, the natural wax emulsion product is derived from cassia seeds to cater to the growing demand for natural products.

 

List of the Companies Profiled in the Global Market for Natural Wax Emulsion:

  • BASF SE
  • Altana AG
  • Sasol Ltd
  • Lubrizol Corporation
  • ExxonMobil Corporation
  • Wacker Chemie AG
  • Others

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