February 3, 2023

The global pancakes market size anticipates a substantial growth on account of the escalating consumption of pancakes as breakfast, which is further promoted by the rising health consciousness amongst the consumers. This information is published by Fortune Business Insights™ in an upcoming report, titled, “Pancakes Market, 2022-2029.”

As per the report, the pancakes market is gaining immense popularity. Pancakes are easy to cook, possess health benefits, and require the least time to cook. Busy lifestyles and the need for healthy and nutritious food by working professionals. Factors such as these are acting as a stimulant to market growth and have been discussed along with other factors supporting the market growth.

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List of Key Players in the Pancakes Market Report:

Bob’s Red Mill Natural Foods Inc.
H. Guenther & Son Inc.
Continental Mills Inc.
Dawn Food Products Inc.
General Mills Inc.
Horizons for the Blind
The J.M Smucker Co.
Foxtail Foods
Swiss Bake Ingredients Pvt. Ltd.
International House of Pancakes LLC.

COVID-19 Impact-

Heightened Demand for Ready-to-eat Meals to Push Development Amid COVID-19 Pandemic

Markets across various industries are witnessing a massive slowdown ever since the pandemic emerged. Practices to curb the spread of the virus are hampering the growth of several industries, including the pancakes market. However, the emerging trends for healthy and nutritious food consumption are growing because of the rising demand for consumption amongst the working individuals for instant meals with nutritious benefits. Our research report’s in-depth analysis will help you gain valuable insights through the detailed comprehension of this niche market described in the report.

Segmentation-

Based on flour type, the market segments into wheat flour and rice flour. Based on packaging, the market segregates into fresh and frozen. Based on end-use application, the market bifurcates into commercial and household. Geographically, the market is categorized into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

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The report follows an innovative research methodology that contains data triangulation based on bottom-up and top-down approaches. The report offers a thorough study of the various factors that are governing regional, social, political, technological, economic, and environmental status of that particular region. The information used to predict the forecast for multiple segments at the country, regional, and global levels is gathered through interviews with reputed stakeholders. The report also includes in-depth details, such as growth drivers, opportunities, challenges, and the pancakes market trends. The report also focuses on recent advancements in the industry, including new product launches, expansions, and key market trends.

Drivers & Restraints-

Consciousness for Healthy Eating Habits Will Flourish Pancakes Market

The pandemic has enforced work from home culture as the new normal. The heavy consumption among working-class individuals has been a fueling factor for the pancakes market growth. Pancakes require comparatively less time to be prepared and possess several health benefits when paired with fruits and nuts. Additionally, the innovation in pancakes with the introduction of gluten-free and vegan variants are supporting the market’s growth. The launch of new flavors, like Nutella and Tiramisu pancakes, are expected to drive the market growth.

However, consuming pancakes with butter and syrups is harmful as it leads to obesity and diabetes, amongst other negative health effects. This negative effect on health is supposed to act as a restraint to the market growth.

Regional Insights-

North America to Hold a Significant Share in the Global Market Growth

Pancakes are consumed by all age groups as a popular breakfast in North America. The rising consumption by the working population for a healthy ready-to-eat breakfast has been fueling the regional sales. These factors will enable North America to hold a significant share in the global market. On the other hand, Europe anticipates a substantial growth on account of the rising consumer awareness for healthy eating habits. Moreover, the changing consumer’s inclination towards gluten-free and allergen free pancakes, backed by the introduction of new varieties of vegan variants, boosts the regional market growth in Europe.

Similarly, the increasing adoption of western culture habits has opened up new opportunities for growth for the pancakes market in Asia Pacific. New restaurants and cafes are being established in South Asian countries like India and Japan. This is propelling market growth in Asia Pacific and thus anticipates a significant growth in the forecast timescale.

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Competitive Landscape-

Improvement in Specialty Products to Spurt Market Growth

The market for pancakes is fairly fragmented. The dynamic consumer preferences and tastes are vital to this market’s growth, which are pushing key players to develop innovative product offerings to bolster their market position. The introduction of new flavors for vegan or gluten-free pancakes are amongst several strategies being adopted by key players to stay at the top of the game.

Recent Industry Developments-

March 2020: America-based pancake restaurant company named IHOP, launched three new variants to strengthen its market presence. Cinnamon Toast Crunch Pancakes, Crunch Berries Pancakes, and Fruity Charms Pancakes were introduced on account of stoked consumer demand.
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