January 28, 2023

The global flavoured tea ingredient market size is projected to expand in a promising manner owing to the emerging body of evidence about the various health benefits of tea, finds Fortune Business Insightsin its report, titled “Flavoured Tea Ingredient Market, 2022-2029”.

The popularity of flavoured tea ingredients is skyrocketing owing to the widening availability of various tea flavors in the market, which is projected to propel the growth of this market. Tea is considered a very popular beverage across the world and it is consumed by a majority of the world population due to its potential health benefits, such as reduction in weight loss, protection of bones, reduction of the risk of heart attack, and other such conditions.  For example, according to a study by researchers from Lehman College, New York, white tea is the most effective tea in fighting various cancers due to its high content of antioxidants. Furthermore, research by the University of Pennsylvania shows that chamomile tea can help in the reduction of menstrual pain and stress, as well as improve sleep. Thus, the proven health benefits of tea are the major factors that are responsible for driving the growth of this market.

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Fortune Business Insights™ lists out all the flavoured tea ingredient market companies that are presently striving to reduce the impact of Covid-19 pandemic on the market:

  • Associated British Foods Plc.
  • Tata Global Beverages
  • Bettys and Taylors Group Ltd.
  • Unilever
  • Barry’s Tea
  • Mighty Leaf Tea Company
  • Tazo Tea Company
  • Goodricke Group Ltd.
  • Harney and Sons Fine Teas
  • Apeejay Surrendra Group
  • Mcleod Russel


Driving Factor

Increasing Research into the Benefits of Tea for COVID-19 Patients to Boost the Market

The COVID-19 pandemic has created a global health emergency like no other in the living memory of today’s generation. While vaccine roll-outs are underway and countries such as the US and the UK have inoculated at least 40% of their populations, several other countries are struggling to vaccinate their citizens. In such a dire scenario, health experts are exploring different remedies to boost immunity in patients. In December 2020, for instance, studies from the Kyoto Prefectural University of Medicine and Central Research Institute, Japan found that certain bioactive compounds in oolong, black, and green tea possess antiviral properties that can help the body fight severe effects of the coronavirus. In November 2020, an examination of green tea by researchers from CogniVerde GmbH, Technische Universitaet Dresden, and Ulm University Medical Centre revealed that green tea reduced the infectivity of the COVID-19 virus by ten times. Thus, mounting evidence about the capability of flavoured tea ingredients in protecting the body from the coronavirus may favor the growth of this market.


Regional Insights

Rising Popularity of Flavoured Tea to Boost Asia Pacific Market Growth

Asia Pacific is anticipated to command the flavoured tea ingredient market share on account of the increasing popularity of several different varieties of teas in the region, which is likely to boost the market. Moreover, the region is home to two of the largest tea producers in the world, China and India, where tea is regularly consumed and relished. This factor, too, will play a key role in propelling the regional market.

The market in North America is expected to be driven by the increasing health awareness among people with respect to the consumption of flavoured tea ingredients, which is responsible for the market’s growth in this region.


Market Segmentation:

On the basis of form, this market is classified into powder and liquid. Based on type, the market is divided into herbs and spices – cinnamon, camomile, cardamom, fruits – lime, apple, flowers – jasmine, rose, and others. In terms of geography, the market is categorized into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.


Competitive Landscape

Intensifying Competition between Sales Channels to Fuel Market Growth

Supermarkets, hypermarkets, and online shopping platforms are the major sales channels for flavoured tea ingredients as they offer several product varieties with respect to brands and price range. This has led to an increase in the competition among companies that are offering various schemes and convenience of shopping on products, which is contributing to the flavoured tea ingredient market growth.


Industry Development:

December 2019: Tata Tetley, a popular tea manufacturing company, announced the launch of an authentic ethnic range of Indian-flavoured tea bags in the UK market.

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