February 4, 2023

The global muffins market size is anticipated to experience growth on account of the increasing consumer preference for confectionery items made from healthy ingredients such as multigrain, wheat, and sugar-free substances. Fortune Business Insights™ mentions this information in its latest report, titled “Muffins Market, 2022-2029.

Muffins are prepared using flour, eggs, sugar, whole wheat grain, and several other ingredients. Attributable to consumer preference for bakery products made from healthy food grains and sugar-free substances, the demand for such healthy bakery products is escalating. Therefore, the demand for the production of such healthy foods is propelling the market growth. Manufacturers of muffins worldwide incorporate several flavors and varieties of grains into muffins such as local super grains and wheat and center-filled muffins attracting consumers to consume healthy bakery products. For example, Ohio-based Main Street Gourmet has built a vast menu of blueberry muffins combined into 128 recipes.

Impact of COVID-19

With the COVID-19 pandemic ravaging health systems worldwide, the demand for healthy bakery food products is anticipated to increase in the upcoming years. Consumer awareness regarding healthy and sugar-free snacks elevates the production activities of the manufacturers in the market. Moreover, the increasing adoption of veganism is also opening new growth dimensions for this market. However, driven by widespread uncertainty, the muffins market growth during the second wave of lockdown in countries such as India is unpredictable.

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Fortune Business Insights™ lists out all the muffins market companies that are presently striving to reduce the impact of Covid-19 pandemic on the market:

  • Finsbury Food Group Plc
  • Flowers Foods
  • Grupo Bimbo
  • McKee Foods Corporation
  • Health Warrior, Inc.
  • Hostess Brands LLC
  • ARYZTA Food Solutions
  • Weston Foods Foodservice
  • Foodco Group Pty Ltd
  • Britannia Industries

Highlights of the Report

The report examines the qualitative and quantitative aspects of the market. In addition, it comprehensively analyzes the impact of COVID-19, the factors driving and restraining market segments, and the regional developments of the market. Furthermore, it studies the key strategies undertaken by key players in the market.

Drivers and Restraints

Expanding In-store Bakery Outlets & Strong Supply Channels to Positively Affect Market Growth

The opening of in-store bakeries, such as Bake N Joy, coupled with the launch of new products such as center-filled muffins by retailers, is expected to influence the market’s growth. In addition, the proliferation of shopping malls, variety shops, and online food retailing platforms has led to the establishment of strong supply channels, driving the growth of the market for muffins.

However, the increasing prevalence of chronic diseases, such as obesity, hyperglycemia, and heart diseases, because of consuming high-calorie foods, is the main restricting factor for this market.

Regional Insights

North America to Witness Promising Growth Supported by a Robust Demand for Bakery Products

North America is anticipated to lead the muffins market share in the forecast period attributed to the rising consumer demand for bakery items as snacks in the region. In addition, manufacturers across the region have incorporated several flavors and center fillings in muffins to increase the attractiveness and sales of their products, thereby escalating the regional market growth.

Europe is projected to exhibit extensive market growth in the forecast period on account of the growing demand for handmade bakery products and the enormous presence of bakery and confectionery companies.

Attributable to factors such as rising youth populations, changing consumer preferences, growing per-capita incomes, and preference of the younger audience of the region towards bakery products will boost the Asia Pacific market growth in the upcoming years. India and China are the most promising upcoming markets for muffins and other such bakery offerings.


Based on type, the global market is segmented into artisanal or in-store muffins and packaged muffins. By taste, the market is bifurcated into sweet and savory. On the basis of distribution channels, it has been divided into supermarkets/hypermarkets, convenience stores, specialty stores, and online retail. Geographically, it is segmented into North America, Asia Pacific, Europe, South America, and the Middle East & Africa.

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Competitive Landscape

Incorporation of Local Flavors by Market Players to Stoke Market Growth

Key players in this are coming up with innovative flavors to attract a wider audience for their offerings. The focus of companies is on integrating local ingredients in their products to create a niche range of bakery and confectionery items for consumers increasingly demanding exotic flavors. In addition, players such as Health Warrior, Inc. are introducing muffins with a high health quotient. Furthermore, the launch of muffins featuring popular flavors such as cheese parsley, chocolate, and others by several manufacturers is also attracting consumers and increasing the brand awareness for these companies.

The Global Muffins Market Research/Analysis Report Contains Answers to your following Questions:

  • Which Manufacturing Technology is used for Muffins ? What Developments Are Going On in That Technology? Which Trends Are Causing These Developments?
  • Who Are the Global Key Players in This Muffins Market? What are Their Company Profile, Their Product Information, and Contact Information?
  • What Was Global Market Status of Muffins Market? What Was Capacity, Production Value, Cost and PROFIT of Muffins Market?
  • What Is Current Market Status of Muffins Industry? What’s Market Competition in This Industry, Both Company, and Country Wise? What’s Market Analysis of Muffins Market Trends by Taking Applications and Types in Consideration?
  • What Are Projections of Global Muffins Industry Considering Capacity, Production and Production Value? What Will Be the Estimation of Cost and Profit? What Will Be Market Share, Supply and Consumption? What about Import and Export?
  • What Is Muffins Market Chain Analysis by Upstream Raw Materials and Downstream Industry?
  • What Is Economic Impact On Muffins Industry? What are Global Muffins Analysis Results? What Are Global Muffins Development Trends?
  • What Are Market Dynamics of Muffins Market? What Are Challenges and Opportunities?
  • What Should Be Entry Strategies, Countermeasures to Economic Impact, and Marketing Channels for Muffins Industry?

Industry Developments

November 2019: Muffin Break launched vegan muffin products, offering a healthy vegan food made from phytosterols and minerals in flavors such as Banana Pecan, Date Apple Cinnamon, and Apple Blueberry.

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