The global fat-filled milk powder market size is slated to make substantial gains in the forthcoming years on account of the development of novel milk powder products by leading players, shares Fortune Business Insights™ in its report, titled “Fat-filled Milk Powder Market Size, Share & Industry Analysis, By Protein Content (More than 23%, Less than 20%), By Application (Dairy Beverages, Yogurt & Curd, Cheese, Ice cream, Bakery Products, Confectionery, Others) and Regional Forecast, 2022-2029”. Fat-filled milk powders are swiftly becoming popular among milk enthusiasts owing to the significant advantages offered by these items. For example, these milk solids are providing a cost-efficient alternative to full cream milk powders, which are expensive as well as unhealthy. Moreover, milks powders infused with fats have a consistent flavor and are resistant to oxidation and hydrolysis. As a result of these multiple benefits, companies in this domain are making commercially available their innovative offerings. For example, Ireland-based CP Ingredients offers Bainne Bia Instant Fat Filled Milk Powder that is available in 24% to 26% protein and 28% fat and is prepared by spraying drying vegetable oil and high-quality milk solids. Similarly, France-based Lactalis Ingredients has been developing instant fat-filled milk powders, strengthened with vitamins A and D, with varying fat and protein levels.
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- Industry-leading research into the factors driving and restraining this market;
- 360-degree evaluation of all market segments;
- Thorough analysis of the regional dynamics of the market; and
- In-depth examination of the key players’ profiles and strategies.
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Restraining Factor
Rising Prevalence of Chronic Diseases May Hinder Market Growth
The incidence of chronic conditions such as cardiovascular diseases and diabetes has been steadily rising over the past couple of decades worldwide, primarily due to the adoption of sedentary lifestyles, lack of physical activity, heightened stress levels, and rampant pollution. According to the World Health Organization (WHO), cardiovascular diseases kill approximately 17.9 million people every year, emerging as the number one cause of death in recent years. Similarly, diabetes afflicts over 460 million people worldwide at present, as per International Diabetes Federation data, and this number is likely to reach 700 million by 2045. The sudden spike in the prevalence of these life-threating conditions has pushed consumers to demand healthy foods and beverages, which may not augur well for the fall-filled milk powder market growth. These products are likely to increase fat and cholesterol levels in the body, which in turn will raise the risk of developing chronic diseases and substantially affect the quality of life, nudging consumers to demand low-fat food and beverage items.
Regional Insights
Increasing Consumption of Protein-rich Dairy Items to Aid the Market in North America
Among regions, North America is expected to lead the fat-filled milk powder market share in the forthcoming years on account of the increasing demand and consumption of protein-infused dairy products in the region. This has created opportunities for players in the region to manufacture skimmed milk powders and capitalize on the emerging trend of increased demand for milk products such as cheese and yogurt in the US and Canada.
Europe is a top producer of fat-filled milk powder, as per data from the UK’s Agriculture and Horticulture Department Board, creating favorable conditions for this market. The region is known for its novel milk solid products and the growing demand for fortified fat-filled milk powders will accelerate the regional market. In Asia Pacific, rising preference for low-cost alternatives to whole milk powders will fuel the regional market.
Competitive Landscape
Product Differentiation to be the Mainstay Strategy for Key Players
In a bid to capture a larger audience, several key players in this market are concentrating on differentiating their products from competitors. To achieve this end, companies are making heavy investments in research & development activities and diversifying their offerings in the process.
Industry Developments:
- July 2019: FrieslandCampina announced that it will begin manufacturing its own Instant Fat Filled Powder at its plant in the Netherlands. The company also announced that NUMIDIA BV will be given the rights for worldwide distribution of its fat-filled milk powder offering under its NUMIGOLD brand.
- February 2019: NZMP, Fonterra’s dairy business based in New Zealand, will promote the widest range of dairy ingredients at Gulfood, a food industry event that will be held in Dubai. Participating in this event will allow NZMP to capitalize on the growing demand for nutrient-rich dairy products in the Middle East & Africa.
List of Key Players Covered in the Fat-filled Milk Powder Market Report:
- Alpen Food Group B.V.
- Fonterra Ltd.
- FrieslandCampina N.V.
- Fista Group
- Vreugdenhil Dairy Foods
- Deli Dairy FZE
- Senel & Co.
- CP Ingredients
- Lactalis Ingredients
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