January 28, 2023

The global food bleaching agents market is projected to undergo notable expansion owing to the considerable advantages of bleached flour over its unbleached counterpart, states Fortune Business Insights™ in its report, titled “Food Bleaching Agents Market Size, Share & Industry Analysis, By Type (Azodicarbonamide, Chlorine, Hydrogen Peroxide, Benzyl Peroxide, Others (Ascorbic Acid, Acetone Peroxide, and others)), By Application (Bakery, Beverages, Dairy Products, Oils) and Regional Forecast, 2022-2029”. The bleaching of flour was invented to speed up the aging process of flour. As a result, bleached flour is infused with different chemical agents, such as chlorine and benzoyl peroxide. In the process, the flour acquires a different texture, taste, and appearance, and enhances qualities for baking purposes. Furthermore, a bleached variety of flour has a finer, smoother grain and absorbs more liquid, making it ideal for confectionery items such as cakes, waffles, and pie crusts. Food bleaching agents have gained prominence in the confectionery industry as they allow mass and quick production of popular foods, such as pancakes and cookies, enabling companies and restaurants to cater to a large audience in a short span of time. With the consumption of packaged foods and beverages increasing around the world, the adoption of food bleaching ingredients is also likely to spike in tandem.

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List of Key Players Profiled in the Food Bleaching Agents Market Report:

  • Nouryon Chemicals Holding B.V.
  • Evonik Industries AG
  • Spectrum Chemical Manufacturing Crop
  • EP Minerals LLC
  • Solvay S.A.
  • Engrain
  • Aditya Birla Chemicals

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What Does the Report Offer?

  • Granular diagnosis of the market drivers, trends, and constraints;
  • Thorough examination of regional prospects and upcoming investment pockets for the market;
  • In-depth study of key market players and their strategies; and
  • Holistic evaluation of all market segments.

Major Segments includes:

By Type

  • Azodicarbonamide
  • Chlorine
  • Hydrogen Peroxide
  • Benzyl Peroxide
  • Others (Ascorbic Acid, Acetone Peroxide, and others)

By Application

  • Bakery
  • Beverages
  • Dairy Products
  • Oils

By Geography

Restraining Factor

Detrimental Health Effects of Food Bleaching Agents to Hinder Market Growth

One of the major factors obstructing the food bleaching agents market growth is the proven health effects of these compounds. For example, according to research from the National Institute of Hygienic Sciences, Japan, potassium bromate has poisonous effects on the kidneys when consumed orally. It has also been proven to be carcinogenic, forcing it to be banned in China, Sri Lanka, Peru, Brazil, Nigeria, Canada, and the European Union (EU). Similarly, azodicarbonamide has been identified as a probable cause of asthma by scientists in the UK and the agent has been banned in the EU, Australia, and Singapore. Further, the US Food and Drug Administration (FDA) has listed chlorine dioxide as a toxic substance, and even though it has not been officially banned in the US, the compound is known to destroy any vitamin E that remains in flour after it has been milled. Spreading awareness about these detrimental health effects of food bleachers may stymie the growth of this market.

Regional Insights

Increasing Preference for Convenience Foods to Fuel the Asia Pacific Market

Asia Pacific is expected to dominate the food bleaching agents market share in the forthcoming years owing to the soaring popularity of convenience foods and beverages in the region. The changing food consumption pattern in the region is underpinned by the rapid economic development in countries such as India, China, and Vietnam. Hectic lifestyles and long office hours are two of the main reasons for the increasing consumption of bakery products in the region. In North America and Europe, the demand for organic food bleaching agents is rising as health awareness is growing among consumers in these two continents.

Competitive Landscape

Capacity Enhancement to be the Prime Focus of Key Players

To serve the increasingly diverse needs of the food & beverage industry, key players in this market are strategically strengthening and expanding their food bleaching agent production capacity. As a result, these companies are making heavy infrastructural investments to equip their plants with sophisticated machinery and technologies.

Industry Development:

  • July 2019: Solvay announced huge investments to increase the production capacity of its hydrogen peroxide plants in Belgium, Germany, and Finland. The expanded capacity will allow the company to cater to the escalating demand for H2O2 across Europe.

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