January 30, 2023

The global organic wheatgrass products market size is expected to grow progressively owing to the increasing demand for plant-based nutritious products, observes Fortune Business Insights™ in its report titled “Organic Wheatgrass Products Market Size, Share & Industry Analysis, By Product Type (Beverages, Powdered Products, Others), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail, Others) and Regional Forecast, 2022-2029”. Organic wheatgrass is extensively used in various foods and beverages including such as plant-based protein powder and other health supplements. It is considered as a superfood owing to its numerous health benefits including boosting metabolism, improving digestion, lowering cholesterol, and others. Due to these factors, the demand for organic wheatgrass is expected to grow significantly in the food and beverages sector.

The Covid-19 pandemic has a drastic impact on the global economy. Nationwide lockdowns, traveling restrictions, and stringent restrictions for people to stay at home have negatively impacted businesses across the globe. Major economies of the world are taking unprecedented fiscal and monetary actions in order to survive this coronavirus-induced depression.

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Highlights of the Report:

  • In-depth research on market drivers, restraints, key trends, and opportunities
  • Study of core competencies of major players and their market share to anticipate the degree of competition
  • Tangible insights into the regional dynamics influencing the market
  • Employing bottom-up procedure to arrive at the overall size of the market by estimating revenues of key market players

Driving Factor

Growing Popularity of Plant-based Nutritious Products to Drive Growth

The increasing demand for plant-based products owing to the growing awareness regarding the benefits of naturally grown nutritious ingredients and green foods is expected to drive growth for the global organic wheatgrass products market. Leading manufacturers are coming up with various organic wheatgrass products including protein powders and health supplements, which is rapidly increasing its applications in the food and beverages sector. This is expected to further drive the market growth.

Regional Insights

Improving Reputation of Herbal Products among Consumers to Strengthen Growth in Europe

  • North America is expected to witness a robust growth in the organic wheatgrass products market owing to the rising popularity of organic green products in the region
  • The market in Europe is anticipated to grow substantially. Improving reputation of herbal products among consumers in the region is expected to drive the market growth.
  • Asia Pacific is expected to showcase increasing growth owing to the growing nutraceutical industry in the region

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Competitive Landscape

Innovating Organic Beverages to Help Key Players Attract Health Conscious Consumer Base

Key market players in the organic wheat grass market are capitalizing the growing trend of healthy consumption by innovating plant-based, nutritious beverages that can be consumed on-the-go. For instance, in July 2016, Nutriblade launched a ready-to-drink beverage made from powdered wheatgrass and organic fruit juices to target the health conscious consumer base.

Industry Development

  • In September 2019, Jade Leaf Macha launched a new product line of smoothie boosters. The range comprises Macha Supergreens, a nutrient-dense blend that contains organic wheatgrass.
  • In August 2019, Plantpills launched Kamut Khorasan, a freeze-dried wheatgrass juice powder, in the UK. The product is non-GMO and organically grown.

List of Key Players Covered in the Organic Wheatgrass Products Market Report:

  • Abe’s Organics
  • PlantPills
  • Urban Produce, LLC
  • Amazing Grass
  • Nutriblade
  • Indiegogo, Inc.
  • Naturya
  • Kamut International Ltd.
  • Terrasoul Superfoods
  • Pine Internationals, Inc.
  • Others

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