January 28, 2023

The global customized premixes market is set to grow exponentially in the coming years because of the rising trend of personalized nutrition among people. This information is given by Fortune Business Insights™ in an upcoming report, titled, “Customized Premixes Market Size, Share & Industry Analysis, By Nutrient (Vitamins, Minerals, Amino Acids/ Proteins, Other Specialty Ingredients (phytochemicals), Mixtures), By Form (Powder, Liquid), By Application (Nutraceuticals, Bakery & Confectionery, Cereals, Dairy Products, Infant Foods, Beverages, Pharmaceuticals, Personal Care, Animal Feed) and Regional Forecast, 2022-2029.” The report further states that customized premixes are equipped with micronutrients, such as minerals and vitamins. These help in maintaining the overall health of a person.

The outbreak of the COVID-19 pandemic has brought the world to a complete halt. The government bodies of various nations have deployed social distancing and lockdown measures to prevent transmission. Hence, numerous firms have shut down their manufacturing processes and are focusing on making personal protective equipment (PPE) and hand sanitizers. We are offering accurate research reports to help you better understand the current scenario of the market.

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This Report Answers the Following Questions:

  • Which region would lead the market in the near future?
  • What are the opportunities and challenges in the global market?
  • How will key players increase sales of customized premixes?
  • Which organizations are set to lead the market in the coming years?

Drivers & Restraints- 

Rising Adoption of Vegan Lifestyle to Augment Growth

The increasing trend of adopting vegetarianism and vegan lifestyles among people across the globe is propelling the risks of nutrient deficiencies, such as vitamin B12. It is present in fish and meat products. The consumption of dietary supplements and food fortification are capable of preventing such deficiencies. Several customized premixes manufacturers are investing hefty amounts in producing chocolates, pasta, butter, and bread equipped with micronutrients. These products often come with attractive packaging and labels promising improvement in the immune system or bone health. These factors are expected to bolster the customized premixes market growth in the coming years.

However, taste is considered to be the major factor that can interfere with one’s purchasing decision. Functional ingredients and micronutrients, such as botanical extracts and phytochemicals provide a bitter taste when added in food items or supplements. It can therefore decline the demand for customized premixes.

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Vitamins Segment to Grow Rapidly Stoked by Rising Demand for Multivitamin Supplements

Based on nutrient, the vitamins segment is set to procure the largest customized premixes market share throughout the forthcoming years. This growth is attributable to the high demand for vitamin-enriched functional foods and multivitamin supplements among the masses worldwide. They also help in maintaining the overall wellbeing as people are nowadays inclining towards junk food. The latter often causes deficiency of crucial nutrients.

Regional Analysis-

Increasing Demand for Functional Food & Beverages to Aid Growth in North America

Geographically, North America is set to generate the largest revenue in the coming years backed by the rising demand for functional food and beverages. Also, micronutrient-based customized premixes are gaining more popularity in the region on account of the presence of a large aging population. Regulatory bodies, such as the U.S. Food & Drug Administration have advised people belonging to the age group of 50 and above to take vitamin supplements in their daily routine.

Asia Pacific, on the other hand, is anticipated to showcase robust growth fueled by the high demand for customized dietary supplements and customized premixes equipped with micronutrients. In the developing countries, the demand for dietary supplements is very high for enhancing the overall health of senior citizens, pregnant women, and children. Besides, there is a willingness among people to spend more on nutritional products to prevent cardiovascular diseases, diabetes, and obesity.

Competitive Landscape-

Key Players Aim to Expand Their Geographic Footprints by Opening New Facilities

The global market for customized premixes contains various companies across the globe. Most of them are striving to establish new production facilities and subsidiaries in other countries to broaden their presence and distribution networks. Below are the two recent industry developments:

  • August 2019: Prinova broadened its presence in Asia Pacific by establishing a subsidiary in Australia. It will help in serving customers in New Zealand and Australia. The company would provide concepts, premixes, and straights.
  • April 2019: Lesaffre opened its new Baking Center in Austria to serve the needs of industrial baking. This would help the company to support its industrial customers in the development of novel processes and products for the bakery sector.

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A list of all the renowned customized premixes manufacturers operating in the global market:

  • SternVitamin GmbH & Co.
  • The Archer-Daniels-Midland Company
  • Koninklijke DSM NV
  • Kemin Industries, Inc.
  • Micronutrients USA, LLC.
  • Glanbia Plc
  • Corbion N.V.
  • Vitablend Netherlands B.V.
  • Watson, Inc.
  • Chemische Fabrik Budenheim KG
  • Other key market players

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