January 27, 2023

The global on-the-go breakfast products market size is expected to gain momentum owing to the rising demand for convenient food products and a strong distribution channel across the globe. This information is published by Fortune Business Insights, in its upcoming report, titled, “On-the-go Breakfast Products Market Size, Share & Industry Analysis, By Type (Bakery Products, Fruit & Vegetable-based Products, Cereal-based Products, Dairy Products, Beverages, Meat & Poultry), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail) and Regional Forecast, 2022-2029.”

The novel coronavirus, COVID-19 has impacted several industries owing to the total lockdown announced by the government agencies across the globe. The unprecedented economic loss has been huge and the businesses are reeling to get back to normalcy. A collective effort between the government and industries will ensure that the global economy gets back in track in the near future.

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On-the-go breakfast products or convenience products are primarily ready-to-eat food products such as candies, soft drinks, fruits, nuts, vegetables, and canned meat, among others. The growing demand for quick-snacking is expected to fuel the adoption of these products across the globe.

What does the Report Include?

The global market for on-the-go breakfast products report includes quantitative and qualitative analysis of several factors such as the key drivers and restraints that will affect the market growth. The report provides insights into the regional analysis that covers different regions, contributing to the growth of the market. It includes the competitive landscape that involves the leading companies. It further mentions the strategies adopted by them, such as to introduce new products, announce partnerships, and collaboration that will contribute to the growth of the market between 2020 and 2027. Moreover, the research analyst has adopted several research methodologies such as PESTEL and SWOT analysis to extract information about the current trends and industry developments that will drive the market growth in the forthcoming years.

DRIVING FACTORS

Increasing Demand for Convenience Food Products to Augment Growth

The growing urbanization and high disposable income, along with hectic lifestyle is driving the demand for convenience food products. In addition to this, the changing food preference of the consumers is propelling the manufacturers to introduce exotic on-the-go breakfast products that are nutritious and healthy. With the growing demand for food products, developed and efficient distribution channels adopted by the companies is expected to further contribute to the growth of the global on-the-go breakfast products market during the forecast period.

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REGIONAL INSIGHTS

Growing Adoption of Healthy Snacking in North America to Spur Demand

Among all the regions, North America is expected to hold the highest position in the global on-the-go breakfast products market in the forthcoming years. This is ascribable to factors such as the growing adoption of healthy snacking that propels the demand for on-the-go breakfast products in the region.

The market in Europe is expected to experience substantial growth owing to the increasing demand for clean-labeled healthy breakfast options in the region between 2020 and 2027.

COMPETITIVE LANDSCAPE

Major Players Focus on Partnership to Brighten Their Market Prospects

The global on-the-go breakfast products market is fragmented by the presence of key players that are striving to strengthen their position by partnering with other small companies to develop innovative on-the-go breakfast products. Additionally, other key players are focusing on adopting strategies such as collaboration, merger and acquisition, and the introduction of new products that will contribute to the market growth during the forecast period.

Industry Development

  • October 2020 – OZO announces its partnership with celebrity cookbook author, Jesse Tyler Ferguson to promote their plant-based protein products lineup. The on-the-go breakfast products offer unique taste, along with good nutrition and clean ingredients.

List of the Companies Profiled in the Global Market for On-the-go Breakfast Products:

  • Kellogg Company
  • Nestle S.A.
  • General Mills, Inc
  • Post Holdings, Inc
  • The Quaker Oats Company
  • The Hain Celestial Group, Inc
  • Danone S.A
  • Mondelez International, Inc
  • Baggry’s India Ltd.

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