January 31, 2023

As the chemical industry moves into 2022, strong demand for both commodity and specialty chemicals should keep prices robust throughout the year. However, the  industry could face margin pressures amid raw material cost inflation, which will likely remain high through the first half of 2022.

The global PVB emulsion market size is expected to substantially grow due to the use of high-quality emulsions in the automotive industry for internal filming and coating applications. Fortune Business Insights™ mentions this information in its report, titled “PVB Emulsion Market, 2022-2029.

Polyvinyl butyral (PVB) is a resin that this know to facilitate superior surface adhesion, toughness, excellent optical clarity, and high durability. For example, aqueous PVB emulsions combine an emulsifier that does not ionize with polyvinyl compounds, giving them a distinct edge over other emulsions used in industrial operations. Moreover, on account of these properties, these chemicals are used extensively for coating the interiors and exteriors of cars, protecting them from UV rays, and enhancing their aesthetics. Furthermore, these emulsions are also widely utilized in the drying of inks, coatings, and primers, as well as in specialized ceramic binders, primer washing applications, transparent papers, and others. In addition, emulsions based on PVB also enable the formation of bonds between ceramics, metals, and other inorganic substances.

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Impact of COVID-19

The PVB emulsion market growth is likely to be truncated by the COVID-19 pandemic as the pandemic has caused severe damage to the growth of the auto industry. When the pandemic broke out, several large carmakers were forced to shut down their operations to comply with government norms related to social distancing. For example, in March 2020, Fiat Chrysler announced the closure of its plants in Poland, Italy, and Serbia. Even in 2021, the auto industry is on the tenterhooks as the demand for vehicles remains deflated, hindering the growth of this market.


Based on product type, the market is segregated into 10% emulsion, 20% emulsion, 35% emulsion, and others. On the basis of application, it is divided into inks, paints, coatings, fabrics, and others. Geographically, it is grouped into North America, Asia Pacific, Latin America, Europe, and the Middle East & Africa.

Drivers and Restraints

Multi-Applicability of Emulsions across Diverse Domains to Drive Market Growth

PVB emulsion is not only utilized in the automotive sector inside cars for coating glass windows and windshields but it is employed in house paints to provide resistance against dust and other weather conditions such as rains. These emulsions are in high demand due to their distinct benefits over traditional materials, such as waterproofing and longer sustainability. The coating industry utilizes emulsions made from PVB to provide good surface adhesion. In addition, solid technical advancements in manufacturing processes have enabled vast improvements in the quality of emulsions, thereby driving market growth.

Fluctuating prices of crucial raw materials required to manufacture PVB emulsions, coupled with processing and problems related to the disposal of products manufactured with polyvinyl butyral, act as major restraining factors for the market’s growth.

Highlights of the Report

This report conducts an analysis of the leading segments and the latest market trends. It comprehensively discusses the driving and restraining factors and the impact of COVID-19. Additionally, it examines the regional developments and the strategies executed by key players to bolster their position.

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Regional Insights

Expanded Use of PVB Emulsions in the Construction & Auto Sectors to Bolster Market Growth in Asia Pacific

Asia Pacific is set to dominate the PVB emulsion market share attributable to the increased competition in the adoption of novel materials in the automotive and construction sectors. Increasing investments by companies in these industries will also favor the growth of the regional market.

The enormous demand for polyvinyl from the automotive and photovoltaic sectors fuels market growth in Europe, transforming it into the second-largest emulsion manufacturer in the world.

Attributable to the rising demand for polyvinyl butyral emulsions across the US for several coating and painting applications, North America is anticipated to hold a significant market share.

Competitive Landscape

Business Expansion Strategies Adopted by Competitors to Cement Position

Some key players in the market for PVB emulsion have undertaken business expansion operations to reach a wider segment of audiences. For example, polymer and chemical manufacturer Aquaspersions Ltd appointed Brenntag Specialties Inc. as its market dealer in North America in September 2015 to expand its footprint in the region. Additionally, investments in research and development have led to the creation of better-quality products and have enabled the companies to function efficiently.

Industry Development

February 2019: Kuraray launched a 3D printing soluble printing fiber for fused filament fabrication (FFF) applications. The company has promised excellent adhesion of the filament with PVB resins among others for using it in printing applications.

List of Key Players Covered in the PVB Emulsion Market Report

  • Aquaspersions
  • Perry Chemical
  • Shark Solutions
  • Kelly Associates
  • Chengdu LongchengGaoxin
  • Eastman Chemical Company
  • Kuraray Co., Lt
  • Sekisui Chemical Co., Ltd
  • Chang Chun Petrochemicals Co. Ltd
  • Kingboard Chemical Holdings Ltd

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