According to Fortune Business Insights, the global bath and shower products market size is expected to gain traction by reaching USD 63.16 billion by 2028 while exhibiting a CAGR of 5.0% between 2021 and 2028. This information in its report titled, “Bath and Shower Products Market, 2021-2028.” The report further mentions that the market stood at USD 43.22 billion in 2020. Factors such as the growing popularity of fragrant products and the increasing demand for organic bath products will favor the growth of the market in the forthcoming years.
Market Exhibited a Growth Rate of 4.6% in 2020 amid Global Pandemic; Stockpiling and Huge Demand for Personal Care Surge Demand
The COVID-19 pandemic has brought forth personal cleaning and hygiene to prominence. This had led to a huge demand for organic personal care products. Moreover, a fear of further lockdown and closure of stores led to people stockpiling commodities. These factors have had a positive effect on the market that can be witnessed due to it exhibiting a positive growth rate of 4.6% in 2020. For instance, Henkel increased its soap supply output by nearly 30% in the first quarter (Q1) of 2020.
Fortune Business Insights™ lists out all the bath and shower products market companies that are presently striving to reduce the impact of Covid-19 pandemic on the market:
Unilever (London, U.K.)
Natura & Co. Holding S.A. (São Paulo, Brazil)
Colgate Palmolive Co. (New York, U.S.)
Beiersdorf AG (Hamburg, Germany)
Procter & Gamble Co. (Ohio, U.S.)
L’Occitane International S.A (Geneva, Switzerland)
Lion Corporation (Tokyo, Japan)
Henkel AG & Co. KG aA (Düsseldorf, Germany)
Johnson & Johnson (New Jersey, U.S.)
Reckitt Benckiser Group plc (Slough, U.K.)
What does the Report Include?
The market report includes qualitative and quantitative analysis of several factors such as the key drivers and restraints that will impact growth. Additionally, the report provides insights into the regional analysis that covers different regions, contributing to the growth of the market. It includes the competitive landscape that involves the leading companies and the adoption of strategies to announce partnerships, introduce new products, and collaborate to further contribute to the growth of the market between 2021 and 2028. Moreover, the research analyst has adopted several research methodologies to extract information about the current trends and industry developments that will drive the market growth during the forecast period.
High Demand for Fragranced Bath and Shower Products to Augment Growth
The increasing awareness regarding cleanliness and personal hygiene that has surged due to the global pandemic present a lucrative opportunity for the companies to develop innovative bath products. The high demand for scented shower products such as creams, gels, scrubs, aromatic oils, and others are further expected to bode well for the product’s demand worldwide. Besides, the surging demand for baby care products is propelling manufacturers to use safer and organic ingredients that is anticipated to contribute to the global market growth in the forthcoming years.
Based on the product type, the market is segmented into bath soaps, body wash/shower gel, and bath additives.
On the basis of product type, the bath soaps segment is expected to hold the largest global bath and shower products market share in terms of revenue during the forecast period. This is owing to the affordability of the soaps that make it widely popular among consumers globally. The segment held a share of 39.49% in the market in 2020.
Based on form, the market is trifurcated into, solid, gels & jellies, and liquid. On the basis of the end-user, the market is bifurcated into men and women. Moreover, based on the distribution channel, the market is segregated into hypermarket/supermarket, convenience stores, online channels, and others. Lastly, based on region, the market is classified into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa.
Asia-Pacific – The region stood at USD 15.99 billion in 2020 and is expected to remain at the forefront in the global market for bath and shower products during the forecast period. This is attributable to the presence of a large young population in countries such as China, India, and Japan in the region. For instance, according to the data by the Food and Agriculture Organization (FAO) 2020, the median age of the Asian population is estimated to be 28 while that of North America is 38, and Europe is 42.
North America – The market in the region is expected to showcase significant growth backed by the presence of high-income groups in countries such as the U.S. that are propelling the demand for premium bath and shower products in the region between 2021 and 2028.
A qualitative and quantitative market study based on segmentation that includes both economic and non-economic factors
Data on market value for each section and sub-segment
Indicates the region and market segment that is likely to expand the fastest and dominate the market.
The consumption of the product/service in each region is highlighted, as are the factors affecting the market within each region.
The competitive landscape includes the top players’ market rankings, as well as new service/product launches, collaborations, company expansions, and acquisitions made by the companies profiled in the last few years.
Detailed Table of Content:
Definitions and Assumptions
Overview of the Parent/Related Markets
Industry SWOT Analysis
Supply Chain and Regulatory Analysis
Recent Industry Developments – Policies, Partnerships, New Product Launches, and Mergers & Acquisitions
Qualitative Analysis (in relation to COVID-19)
Impact of COVID-19
Supply Chain Challenges
Potential Opportunities due to COVID-19
Global Bath and Shower Products Market Analysis, Insights, and Forecast, 2017-2028
Key Findings / Summary
Market Size Estimates and Forecast
By Product Type (Value)
Body Wash/Shower Gels
By Form (Value)
Gels & Jellies
By End-User (Value)
By Distribution Channel (Value)
By Region (Value)
Middle East & Africa
Product Launches by Eminent Companies to Brighten Their Market Prospects
The global market for bath and shower products comprises small, medium, and large companies striving to maintain their presence by developing innovative personal care products to cater to the growing demand from consumers worldwide. Moreover, other key players are adopting strategies such as merger and acquisition, partnership, and facility expansion that will contribute to the growth of the market during the forecast period.
February 2020 – Beiersdorf AG announced the acquisition of STOP THE WATER WHILE USING ME, a brand based in Hamburg, Germany. The brand offers innovative soaps, shower gels, and shampoo that is expected to strengthen Beiersdorf AG’s position in the country.
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