February 3, 2023

The global doughnuts market size is expected to rise exponentially due to the rising demand for doughnuts across the globe. Its convenience and pleasant taste are likely to boost the market growth. Fortune Business Insights™ mentions this information in its report titled “Doughnuts Market, 2021-2028.”

Doughnuts are a sweet confectionery food item with a sweet taste and flour as their main ingredient. It is available in cake and yeast varieties and are extensively available in supermarkets and bakeries globally. Its increasing popularity among the consumers regarding its sweet taste is likely to boost its demand. The awareness of easy consumable foods and tasty snacks is expected to increase its consumption among the consumers. Shops such as Mad Over Donuts, Krispy Kreme, and others offer a variety of flavors such as chocolate doughnuts, strawberry frosted donuts, and others alongside home delivery options. Therefore, the rising popularity of convenience snacks can boost market growth during the foreseeable period.

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Impact of COVID-19

Availability of Healthy Snacks to Drive Market Growth

The awareness among the consumers regarding the benefits of healthy snacking has led to the rising adoption of healthy foods. Manufacturers use healthy ingredients such as whole wheat and multigrain to attract consumer demand. The convenience of online retail boosts the consumer experience. Manufacturers adopt online selling to deliver tasty and healthy doughnuts to consumers, which, in turn, can boost the market growth despite the pandemic.


By type, the market is segmented into cake doughnuts and yeast doughnuts. Based on distribution channels, it is categorized into online retail, supermarkets/hypermarkets, convenience stores, and specialty stores. Geographically, it is clubbed into Europe, North America, Asia Pacific, South America, and the Middle East & Africa.

Highlights of the Report

  • This report offers an analysis of the latest market trends and the leading segments.
  • It comprehensively discusses the driving and restraining factors and the impact of COVID-19.
  • The report examines the strategies devised by the market’s prominent players and the regional developments.

Drivers and Restraints

Rising Demand for On-the-go Foods to Propel Market Growth

The changing consumer lifestyle and demand for snacking have led to the adoption of convenience snacks. It is easy to consume, have a pleasant taste, and are readily available online and at shops. The rising preference for a healthy lifestyle has provoked manufacturers to make convenience snacks using healthy ingredients such as whole wheat, multigrain, sugar-free, and gluten-free doughnuts. The prevalence of dairy allergies and gluten disorders in the US, resulting in the adoption of healthy snacks. For example, Kane’s Donuts announced dairy-free, gluten-free, and nut-free donuts in the US in 2020. The rising consumption of bread rolls, doughnuts, pies, and other bakery items has led to a spike in product demand. Thus, this factor can drive the doughnuts market growth.

However, the high fat and sugar content and the prevalence of diabetic disorders can hamper the market growth.

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Regional Insights

Rising Adoption of Comfort Foods to Propel Market Growth in North America

North America is estimated to dominate the doughnuts market share due to the rising adoption of comfort foods such as doughnuts that can be instantly consumed. As per the United States Department of Agriculture (USDA), research conducted in 2016 shows that consumers in the US preferred easily consumable foods. Thus, this factor can boost market growth.

Asia Pacific is the second-largest shareholder in the market due to Western culture and rapid urbanization in developing countries. In India and China, the adoption of convenience foods and the emergence of new manufacturers can boost market growth.

Competitive Landscape

Prominent Companies to Launch Healthy Products to Expand their Product Portfolio

The prominent companies operating in the market have launched healthy donuts to expand their product portfolio. For example, Krispy Kreme Doughnuts announced mini donuts in the US that contain 90% less sugar and calories in January 2020. This product launch was undertaken to provide healthier donuts, satisfy consumers’ demand for indulgent foods, and expand its product portfolio. Further, the incorporation of a great marketing plan and advertisements can enhance the company’s brand presence in the global market.

Industry Developments

  • June 2020: The Restaurant Brands International Inc. launched a slew of hand-made doughnuts under its Tim Hortons brand name in the U.S. This launch was aimed at serving their consumers premium snacks and expanded its product portfolio  

List of Key Players Profiled in the Doughnuts Market Report

  • JAB Holding Company
  • The Restaurant Brands International Inc.
  • Daylight Donut Flour Co. LLC
  • Doughnut Time
  • Grupo Bimbo
  • CO Donuts & Coffee
  • Dunkin Brands, Inc.
  • McDonald’s Corporation
  • MTY Food Group Inc.
  • Retail Food Group

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