January 31, 2023

The global grass-fed milk market size is expected to expand in a steadfast manner owing to the rising demand for farm-fresh products. Fortune Business Insights™ supplies this information in their report titled “Grass-Fed Milk Market, 2021-2028.”

The milk produced from bovine animals fed purely on pastures has enhanced the quality of milk products while simultaneously retaining nutritional values, such as omega-3 fatty acids, vitamins, and others. The high nutritional value of the milk is pushing consumers to demand innovative milk products, boosting the market’s growth in the process. Studies published under the aegis of the National Center for Biotechnology Information (NCBI) reveal that the rising consumption of natural products will have no negative impacts on either humans or the environment. Therefore, compared to their counterparts, the increasing consumer demand for natural and sterile milk products will considerably brighten the outlook of this market in the foreseeable future. Additionally, the availability of varieties in grass-fed milk, such as skimmed milk, is expected to accelerate the progress of the market.

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Impact of COVID-19

The pandemic has attracted consumer awareness for the consumption of natural food products attributed to their high nutritional values. The increasing consumer preference for healthy lifestyles is fueling the demand for grass-fed milk and other such products. Owing to the increased per-capita income and spending ability of millennials, the demand for products providing health benefits has increased. The manufacturers during the pandemic have been witnessing significant demand for the production of fresh dairy products, leading to increased manufacturing of such products. Therefore, the grass-fed milk market growth is expected to exhibit significant progress in the forecast period despite the pandemic.


Based on type, the market has been segmented into grass-fed whole, grass-fed 2% milk, grass-fed 1% milk, grass, and fed skim milk. On the basis of application, the market is divided into dairy, bakery, confectionery, and infant formula. The market is geographically studied across North America, Europe, Asia Pacific, South America, and the Middle East& Africa.

Highlights of the Report

The report provides a detailed study of the market’s qualitative and quantitative aspects. It incorporates a primary and secondary analysis of several factors responsible for fueling the market’s growth during the forecast period. The report examines the strategies adopted by the major players in the market to survive in this extremely competitive market.

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Drivers and Restraints

Soaring Demand for Organic Milk Products with Longer Shelf-Life to Drive Market Growth

Rising awareness among consumers for consuming nutritional and fresh dairy products has complemented the growth in demand for grass-fed milk products. Domestic animals such as cows and buffaloes are fed on pastures enabling them to produce superior quality milk providing several vitamins and other health benefits. Additionally, factors such as good taste and longer shelf life are responsible for boosting sales volumes and driving the growth of this market. However, the increasing adoption vegan diet is expected to hamper market growth.

Regional Insights

Rising Consumption of Healthy and Unrefined Dairy Products to Stoke the North America Market

North America will dominate the grass-fed milk market share for the upcoming years, attributable to the increasing preference for consuming natural milk products compared to regular dairy products offered in the US and Canada. Moreover, the widespread presence of commercial retail stores in this region will further aid market growth as these outlets are the foremost channels affiliated with the supply of organic products.

The rapid development and adoption of healthy food products are surging the demand for grass-fed milk in the Asia Pacific region. Rising per-capita incomes and westernization have complemented the adoption of high-quality dairy products in the region’s emerging economies.

Competitive Landscape

Development of Sustainable Milk Packaging Solutions to Foster Health Competition

The companies in this competitive market have incorporated strategies such as product launches, aiming at developing environmentally friendly food and beverage products. For example, Maple Hill Creamery, LLC announced the launch of grass-fed milk packaged in SIG cartons that are easily compostable in the recycling process. Furthermore, the companies have undertaken strategies such as partnerships, mergers & acquisitions, and expansions to establish a strong brand image.

Industry Development

January 2020: Alter Eco Americans Inc. introduced grass-fed milk chocolates in 3 flavors comprising plain, salted almonds, and rice crunch at the Winter Fancy Food Show in the city of San Francisco.

List of Key Players in the Grass-Fed Milk Market Report

  • Organic Valley 
  • Maple Hill Creamery, LLC
  • WhiteWave Foods Company
  • Brookford Farm
  • HartDairy
  • Dutch Meadows Farm LLC
  • Bubs Organic, LLC
  • Rolling Meadow Dairy
  • Working Cows Dairy

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