January 30, 2023

The global alfalfa grass powder market size is slated for incredible expansion in the upcoming years owing to the rising incidence of diabetes around the world, finds Fortune Business Insights™ in its report, titled “Alfalfa Grass Powder Market Size, Share & Industry Analysis, By Type (Organic, Conventional), By Application (Functional Food & Beverages, Dietary Supplements, Other Non-food Applications) and Regional Forecast, 2022-2029”. The International Diabetes Federation (IDF) estimates that in 2019, roughly 463 million were suffering from diabetes, with 374 million people being at an increased risk of developing type 2 diabetes. More importantly, the IDF projects that by 2045, the number of diabetics in the world will rise to 700 million. Alfalfa has been traditionally used an anti-diabetic owing to its rich protein and vitamin content. A research study led by the Cairo University found that alfalfa supplements lowered bad cholesterol in diabetic animals and aided blood sugar control. Another study conducted by the University of Ulster in Northern Ireland found that alfalfa increased the release of insulin in diabetic mice and lowered blood sugar levels. Thus, the speedy growth in the prevalence of diabetes is likely to stoke the demand for alfalfa grass powder and other supplements.

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The Report Deals with the Following Questions:

  • What are major trends and drivers shaping the growth trajectory of this market?
  • What is the nature of challenges facing the market?
  • How has the market been segmented and how are the individual segments influencing the market’s growth?
  • How are regional developments and competitive dynamics impacting the market?

Restraining Factor

Potential Side Effects of Alfalfa May Limit Its Adoption

A critical constraint facing the alfalfa grass powder market growth involves the risky side effects associated with the consumption of this plant. For example, research conducted by the University of Exeter in the UK found that intake of alfalfa or its supplements during pregnancy may cause uterine stimulation or contraction, making it harmful for pregnant women. Further, alfalfa is rich in vitamin K, but people on blood-thinning medications such as warfarin are advised to avoid ingredients that have high vitamin K content. According to a study by the Albany College of Pharmacy and Health Sciences in the US, since vitamin K promotes blood thickening, it can reduce the efficacy of blood thinners, leading to complications for the patient. Another startling side effect associated with alfalfa is its potential to reactivate autoimmune diseases. For example, in 2006, the National University Hospital, Singapore reported re-emergence of lupus in treated patients after they consumed alfalfa and its derivatives.

Regional Insights

Increasing Adoption of Alternative Medicines to Propel the North America Market

North America is leading the alfalfa grass powder market share on account of the expanding usage of alternative medicines in the US and Canada. This trend is also being fueled by the increasing popularity of natural products for health and wellness along with the rising production of alfalfa in the US.

In Europe, growing adoption of vegan diets has surged the popularity of herbal medicinal products and plant-based dietary supplements, which in turn in boosting the demand for alfalfa grass powder. Asia Pacific is poised to emerge as an enormously lucrative region for market players due to the region’s rapidly developing nutraceutical industry.

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Competitive Landscape

Emerging Trend of Veganism to Create Numerous Opportunities for Key Players

With their sights set on gaining prominence, the leading companies in this market are developing products to capitalize on the emerging trend of veganism. In order to achieve this aim, key players are infusing large amounts of money to elevate their R&D capabilities to launch innovative products, broaden their customer base, and diversify their product portfolios.

Industry Developments:

  • June 2019: Gorilla Juice, the vegan protein brand, introduced three protein flavors – Game, Set and Matcha, Caramel Latte Crush, and Strawberry Shebang – that are powered by nutrient-rich foods such as alfalfa powder, wheat grass, and barley grass.
  • March 2018: Amazing Grass expanded its farm-grown greens with the addition of three novel product lines – Green Superfood Effervescents, Organic Green Powder Smoothie Boosters, and Organic Protein & Kale. The products have been formulated by the company using its three main ingredients – alfalfa, barley grass, and wheat grass.

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List of Key Players Covered in the Alfalfa Grass Powder Market Report:

  • Herbal Hills Pvt. Ltd.
  • Mountain Rose Herbs
  • Bare Organics
  • Brewster Nutrition
  • Nutrient Innovations, Inc.
  • S & S AgriSource Holding
  • Bioriginal Foods & Science Corp
  • Amazing Grass
  • Go India Organic
  • NP Nutra

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