January 30, 2023

The global makeup remover market size is expected to grow considerably during the forecast period. The strong demand for a makeup remover from the skincare and fashion industry can enhance the market growth. Fortune Business Insights™ presents this information in its report, titled, “Makeup Remover Market, 2022-2029.

Makeup remover is extensively used in the skincare sector to eliminate dead skin, promote cellular renewal, reduce unwanted skin blemishes, and others. It is used in the fashion and modeling industry to remove makeup faster without hurting the skin. It maintains skin health by providing nourishment to the skin after the makeup is rubbed off from the face. Further, manufacturers such as Garnier launched skin cleansing products that help remove the makeup in a simple wash and protect the facial skin from the harmful chemicals in cosmetic products. Companies, such as Idunn offer multi-skin makeup removers that can be used for all skin types such as multi foam cleanser, multi cleansing oil, multi-toner, and other products. Therefore, these factors can boost the market growth in the upcoming years.


Impact of COVID-19

Halt of Production Activities to Negatively Affect Market Growth

This market is expected to be negatively affected during the COVID-19 pandemic due to restrictions placed on production activities. The rising cases of COVID-19 cases have led to the implementation of stringent regulations by the government. Supply chain disruptions and transport restrictions resulted in the lack of raw materials required for producing makeup removers. However, the adoption of part-time shifts and reduced capacities can enable manufacturers to balance their position in the market.


Fortune Business Insights™ lists out all the makeup remover market companies that are presently striving to reduce the impact of Covid-19 pandemic on the market:

  • Johnson & Johnson
  • Avon Products Inc
  • Unilever
  • Estée Lauder
  • L’Oréal S.A.
  • The Procter & Gamble Company
  • Kimberly-Clark Corporation

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Highlights of the Report

The report provides an analysis of the leading segments and the recent market trends. It comprehensively discusses the impact of COVID-19 and the driving and restraining factors. Additionally, it examines the regional developments and the strategies devised by the market’s prominent players.


Drivers and Restraints

Rising Adoption of Cosmetic Products to Foster Market Growth

The demand for makeup remover is increasing rapidly due to the adoption of cosmetic products. For example, As per L’Oréal’s annual report, the cosmetic market reached approximately USD 235.85 billion globally in 2018. Further, the rising awareness among the population regarding premature aging due to prolonged exposure to makeup facilitated the demand for makeup remover. The emergence of skincare products using organic materials also facilitated the product demand. These products can protect the skin from harmful chemicals, enhance the glow of the skin and eliminate skin complications. Therefore, these factors can drive the makeup remover market growth.

However, the skin-damaging effects of certain makeup remover products can hamper market growth.


Regional Insights

Rising Adoption of Beauty Products to Propel Market Growth in Asia Pacific

Asia Pacific is expected to dominate in terms of the makeup remover market share due to the rising adoption of beauty products from the younger population. The rising influence of music videos, movies, and other entertainment mediums has enhanced the demand for beauty products. The emergence of Korean-pop culture and the pursuit of spotless skin have fueled the adoption of makeup remover. Additionally, companies such as Procter and Gamble, Unilever, L’Oreal S.A., and others have launched affordable products to enhance their sales. Hence, these factors can bolster market growth.

In North America, the rising adoption of beauty products among working women can boost product demand. As per the United States Bureau of Labor and Statistics, approximately 57.1 % of women in the United States participate in the labor force. Additionally, the creation of natural makeup removers can enhance the product’s demand significantly. Therefore, these factors can influence market growth.



By type, the market is segmented into gel, wipes, and liquid. As per category, it is bifurcated into conventional and organic. Based on the end-user, it is classified into women and men. Geographically, it is clubbed into Europe, North America, South America, Asia Pacific, and the Middle East & Africa.

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