The global melon crop seed market is expected to gain momentum from the rising number of lands that are being kept for the cultivation of melons. The Food and Agriculture Organization of the United Nation (FAO) declared that the area under the cultivation of cantaloupe and watermelon surged to 4.29 million ha in 2021 to 4.20 million ha in 2028. This information is given by Fortune Business Insights™ in an upcoming study, titled, “Melon Crop Seed Market Size, Share & Industry Analysis, By Trait (Hybrid, Conventional), By Nature (Organic, Conventional), By Type (Watermelon, Muskmelon, Honeydew Melon, Others (Persian, Crenshaw Melon, and Others)) and Regional Forecast, 2022-2029.” The study further mentions that the high profit margin associated with the cultivation of honeydew melon and muskmelon would drive the demand for melon crop seeds.
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Which organizations are set to generate the largest share?
What are the historical and estimated sizes of the global market?
Will the COVID-19 pandemic affect the market in the coming years?
What are the strategies followed by key firms to procure more revenue?
Drivers & Restraints-
Increasing Demand for Hybrid Seeds to Spur Growth
The high demand for hybrid melon crop seeds because of the increasing demand for optimum yieldand better quality fruits is likely to drive the melon crop seed market growth throughout the forthcoming years. Also, the constant surge in yield and melon cultivation requires nonstop development of enhanced and new varieties of seeds. Various companies are taking special efforts to conduct research & development activities for bringing innovations in melon crop seeds.
Furthermore, the high demand for muskmelon and watermelon worldwide is resulting in the increasing production of melon across the globe. Watermelon is considered to be one of the most important crops grown worldwide. It is relished because of its refreshing effect, sweet taste, and flavor. The increasing awareness programs regarding the beneficial properties of watermelons would accelerate the demand for melon crop seeds. However, government bodies have imposed stringent laws on the production of genetically modified seeds, which, in turn, may obstruct growth.
Rising Production of Organic Melon Crops to Favor Growth in Asia Pacific
Geographically, Asia Pacific is anticipated to generate considerable melon crop seed market share in the near future. This growth is attributable to the increasing production of watermelons and muskmelons in India and China. In addition to this, the rising land under the cultivation of organic melon crop seed on account of the high profit margin associated with such fruits would drive growth in the region.
North America, on the other hand, is expected to show significant growth owing to the high demand for hybrid melon crop seed in this region. Also, the increasing awareness about natural, organic, and chemical-free products in the region would propel growth. Coupled with this, the rising shift of consumers towards organic fruits is set to accelerate demand. The region also houses a well-established farming sector.
Key Players Aim to Strengthen Their Positions through Agreements & Product Launches
Key companies present in the market are striving persistently to strengthen their positions. To do so, they are either unveiling novel melon crop seeds or are singing new agreements to include more products under their ranges. Below are the two latest industry developments:
October 2020: Intersemillas, a Spanish breeding company launched a white melon with orange flesh and added the fruit to its Melon Orange Flesh catalogue. It is for those customers who want to experience new sensations while eating a melon. The company developed this new melon through genetic improvements.
October 2018: BASF signed an agreement to purchase Bayer’s businesses and assets. It includes the complete digital farming platform called xarvio, the R&D platform for wheat, seed treatment products, and vegetable seeds business.
A list of all the melon crop seed producers operating in the global market:
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