January 30, 2023

The global poke food market size is expected to grow rapidly due to the rising demand for healthy and convenient foods worldwide. The increasing adoption of a healthy diet by consumers can also propel market growth. Fortune Business Insights™ shares this information in its report, titled, “Poke Food Market, 2022-2029.

Poke food is a Hawaiian dish made from chopped raw fish such as shellfish, octopus, or tuna. It provides consumers with protein and omega-3 fatty acids, thereby satisfying their nutritional requirements. The sedentary lifestyle of consumers would fuel the demand for ready-to-eat fresh foods, which, in turn, is set to boost product demand. Furthermore, the incorporation of flavors and bird meat in poke foods would lead to the increasing consumer demand. For example, Hippy Fish Poke announced natural poached chicken poke served alongside detoxified black rice in January 2018. This strategy attracted the consumer’s demand for healthy food products. In addition, its rising demand from consumers with an active lifestyle can boost its demand drastically. Therefore, these factors can propel the market growth during the foreseeable period.

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List of Key Players Profiled in the Poke Food Market Report

  • Western United Fish
  • Aloha Poke
  • Sweet fin Poke
  • Pokeworks
  • AnnSea Foods Group
  • Island Poke
  • Ahi Pokeand ISLAND FIN POKE CO.

Impact of COVID-19

Rising Trend of Healthy Snacking to Facilitate Market Growth

This market can grow during the COVID-19 pandemic as the demand for fresh and healthy packaged foods is increasing rapidly. The demand for packaged poke food is surging among consumers due to the increasing preference for a healthy lifestyle. The manufacturing of the product is increasing due to the consumer’s rising adoption of an active lifestyle. The rising demand from the food & beverage sector can positively influence the product’s demand. In addition, online retail can help in developing the market significantly.

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By type, the market is segregated into shellfish, salmon, tuna, octopus, and others. Based on end-use applications, it is bifurcated into the household and commercial. Geographically, it is grouped into Europe, North America, South America, Asia Pacific, and the Middle East & Africa.

Highlights of the Report

This report highlights the recent trends and the leading segments. It conducts a comprehensive study of the impact of COVID-19 and the driving and restraining factors. Additionally, it examines the strategies devised by the market’s prominent players and the regional developments.

Drivers and Restraints

Robust Demand for Grab-and-go Foods to Boost Market Growth

The robust demand for on-the-go foods can propel the demand for poke food. It is convenient to consume and extremely nutritional. Its availability in several flavors and meats, such as chicken, octopus, tuna, shellfish, and others can enhance its consumer reach. It is extremely rich in protein, vitamins, omega-3 fatty acids, and immune-boosting nutrients, which, in turn, would enhance its adoption among today’s generation. The deskbound jobs and unhealthy diet consumption have led to several nutritional deficiencies among the younger generation. The availability of packaged and ready-to-eat foods encourages consumers to opt for a healthier diet, which, in turn, would increase the product’s demand. In addition, the acceptance of international foods and cuisines is anticipated to boost sales significantly. Therefore, the increasing consumption of healthier, convenient, and grab-and-go foods can drive the poke food market growth.

However, the higher prices of poke food and the lack of fish or meat supply may hamper the market growth.

Regional Insights 

Rising Adoption of Poke Food in Restaurants to Bolster Market Growth in North America

North America is projected to dominate in terms of the poke food market share due to the rising adoption of the product in several restaurants. The increasing preference for healthy and innovative food products can boost the demand for poke food. In addition, consumer’s preference towards convenience foods can spike market growth.

In Europe, the robust demand for convenience foods can enhance the product’s sales. As per the information provided by Eurostat, the employment rate in Europe spiraled to 63% in 2019, indicating a rise in employment. As a result, the busy lifestyles of consumers are set to lead to the adoption of ready-to-eat foods.

In Asia Pacific, the acceptance of international foods and cuisines is responsible for the rising demand for poke food. In addition, the higher consumption of fish foods can boost the market growth.

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Competitive Landscape

Prominent Companies to Announce Launch of Novel Products to Expand Product Portfolios

Prominent companies operating in the market are announcing the launch of novel products with different ingredients to enhance their product portfolios. For example, Island Poke launched a vegan-based Ahi Poke Bowl using plant-based sashimi food that is similar in taste and nutrition compared to fish-based food. This strategy enables companies to reach a wider audience and expand their product portfolios. Further, the study of market trends would help them to develop healthy products and satisfy consumer demand. This would further enable them to enhance their market positions.

Industry Development

  • January 2020: Pret a Manger announced two vegan Poke Bowls using watermelon in place of a sashimi-style poke. This launch can enable the company to satisfy its consumer demand and enhance its brand presence.

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