The global organic edible oil market size is expected to grow rapidly due to the adoption of a healthier lifestyle by consumers. Evolving consumer preferences and higher spending capacity can boost market growth. Fortune Business Insights™ shares this information in its report, titled, “Organic Edible Oil Market, 2021-2028.”
Organic edible oil’s demand is increasing rapidly due to the changing consumer lifestyle and adoption of healthy food products. They are healthier compared to normal cooking oil and provide more nutrients to the body. Consumers with an active lifestyle use organic edible oil extensively to satisfy their nutritional requirements, which, in turn, can boost product demand. Manufacturers in the market devise special packaging and digitizing strategies to attract consumer attention towards the product.
Further, online retail enables manufacturers to enhance their product sales due to the convenience of shopping. In addition, strict regulations have made it compulsory for them to maintain safety standards during oil production. For example, the Food Safety and Standards Authority of India (FSSAI) deemed the fortification of edible oils compulsory in June 2018. Therefore, these factors can attract market growth positively during the foreseeable period.
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Impact of COVID-19
Rising Popularity for Healthy Oils to Boost Market Growth
This market is expected to perform positively during the COVID-19 pandemic due to the rising popularity of healthy foods among consumers. Organic edible oil is used extensively in cooking, which, in turn, can boost its demand. The food and beverage sector is growing positively despite the pandemic. The adoption of part-time shifts and safety protocols by food & beverage manufacturers helps them recover costs. In addition, the adoption of e-commerce websites is expected to raise organic edible oil sales. Thus, these factors can boost market growth during the pandemic.
By type, the market is segmented into coconut oil, mustard oil, peanut oil, canola oil, olive oil, soybean oil, and others. Based on the distribution channel, it is divided into specialty stores, online retail stores, supermarkets/hypermarkets, and others. Geographically it is clubbed into Europe, North America, South America, Asia Pacific, and the Middle East & Africa.
Highlights of the Report
This report analyzes the leading segments and the recent market trends. It comprehensively studies the drivers and restraints and the impact of COVID-19. Additionally, it examines the strategies incorporated by the market’s key players and the regional developments.
Drivers and Restraints
Adoption of Edible Oil in Processed Foods to Foster Market Growth
The consumption of nutritious and lower fat products leads to the adoption of organic edible oil in food products. Its incorporation in processed foods has enabled manufacturers to produce healthy and clean-labeled processed foods. It enhances the nutritional value of processed food products and attracts consumers in pursuit of healthy food products. It is used to produce canned food products, microwave foods, and ready-to-eat meals. Further, the development of fortified organic oils enhances the nutrient value and provides nutrition that is not available in normal diets. Unhealthy diets and the sedentary lifestyles of consumers are responsible for the increasing demand for better cooking oil. Therefore, these factors can drive the organic edible oil market growth.
However, the higher prices of the product compared to other edible oils can hamper market growth.
Increased Spending on Healthy Products to Surge Market Growth in Asia Pacific
Asia Pacific is projected to dominate in terms of the organic edible oil market growth due to the increased spending on natural and nutritious foods and oils. The rising awareness of healthy oils in India and China can also boost market growth.
In North America, the emergence of diabetes and obesity can enhance the demand for organic edible oil. Further, the adoption of innovative packaging and branding strategies by manufacturers can propel market growth.
Launch of Novel Products by Prominent Companies to Reinforce their Market Positions
Prominent companies operating in the market are launching novel products to expand their market positions. For example, Mother Sparsh announced kid cooking oil that is rich in vitamin -D and contains omega-6 and omega-3 fatty acids in September 2019. This launch can enable companies to strengthen their market position globally. Furthermore, the adoption of research and development activities can enable companies to produce higher quality organic edible oils that satisfy the nutritional requirement of consumers. This strategy can improve their brand image.
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- July 2020: Amul India announced its Janmay brand to enter the organic edible oil business and launch edible oil products.
List of Key Players Profiled in the Organic Edible Oil Market Report
- Cargill, Inc.
- Catania Spagna
- EFKO Group
- Aryan International
- Adams Group
- Henan Lvda
- Daabon Organic
- The J.M. Smucker Group
- NOW Foods
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