March 31, 2023

The global roasted wheat market size is expected to grow rapidly due to the rising consumption of healthy foods among consumers. The increasing vegan population can also propel market growth. Fortune Business Insights™ mentions this information in its report, titled, “Roasted Wheat Market, 2021-2028.

Roasted wheat’s demand is increasing rapidly among the population due to the rising awareness of its nutritional benefits among consumers. It is used in several food & beverage items such as desserts, bakery products, alcoholic products, and others due to its nutritional value and taste. It is also used in several processed foods due to the rising demand from the millennial populations. The sedentary lifestyles of the population have led to the consumption of healthy ready-to-eat food products. Roasted wheat is also used in animal feed as it is easily digestible and provides nutrients to domestic and livestock animals. It improves milk quality in cows and buffaloes, which, in turn, would enhance its demand significantly. Therefore, these factors can boost the market growth in the upcoming years.

Impact of COVID-19

Rising Demand for Healthy Food to Incite Market Growth

This market is expected to grow substantially during the COVID-19 pandemic as the demand for healthy foods is increasing rapidly. Its adoption in healthy processed foods is set to boost the demand for roasted wheat considerably. The adoption of online retail has enhanced its sales due to the convenience of shopping. Manufacturing facilities are operating at reduced capacities to control the spread of the virus. Further, automation in the manufacturing process would reduce manual labor and speed up operations. Thus, these factors can enhance the market growth.

 Get Sample PDF:


By form, the market is segmented into flour, split, and whole. As per category, it is bifurcated into conventional and organic. Based on applications, it is divided into animal feed and food and beverage. Geographically, it is grouped into Europe, North America, South America, Asia Pacific, and the Middle East & Africa.

Highlights of the Report

This report examines the leading segments and the recent market trends. It comprehensively discusses the driving and restraining factors and the impact of COVID-19 on the global market. Additionally, it examines the strategies devised by the market’s key players and the regional developments.

Drivers and Restraints

Robust Demand for Roasted Snacks to Propel Market Growth

The rising popularity of healthy snacks among the population is responsible for boosting the demand for roasted wheat. The sedentary lifestyles of the population lead to the increasing adoption of a healthier diet. It provides excellent flavor to food products and enhances their nutritional values. It also provides fiber, protein, vitamins, and other nutrients to consumers. It is used in several processed foods to enhance flavor and boost the taste of the processed food products. Increasing investments in nutritional foods would fuel the demand for roasted wheat. Further, it is also used in several alcoholic beverages such as whiskey and beers due to its unique flavor and good taste. Therefore, these factors can drive the roasted wheat market growth.

However, the fluctuating prices of raw materials can hamper market growth in the upcoming years.

Regional Insights

Strong Supply Chain to Fuel Market Growth in North America

North America is projected to dominate in terms of the roasted wheat market share due to strong supply chains. Further, the extensive production of wheat and the abundance availability of raw materials can enhance market growth. In addition, the rising demand for ready-to-eat food products is likely to boost the market growth.

In Europe, the rising demand for plant-based food products and the surging adoption of veganism can enhance the demand for roasted wheat. Additionally, the presence of an established bakery industry can fuel market growth.

In Asia Pacific, the rising population and urbanization can enhance the demand for roasted wheat. Further, the presence of multinational manufacturers can boost the market growth.

Get Customized PDF:

Competitive Landscape

Prominent Companies Adopt Advanced Technology in Production to Enhance their Market Positions

Prominent companies operating in the market are incorporating advanced technology in production to enhance their productivity, reduce resource and time consumption, improve product quality, and achieve their goals. This strategy can enable them to enhance their market positions. Further, heavy investments in research and development can enhance product quality, satisfy consumer requirements, overcome limitations, and strengthen the brand presence of companies. In addition, the adoption of expansion strategies would enable companies to set up their manufacturing facilities in several regions. This strategy would also help them to enhance their consumer base and expand their market reach.

Industry Development

  • December 2019: White Owl Brewery Pvt. Ltd. announced India’s very first roasted wheat craft beer named Spike. It is created using German Purity Standards to enhance its taste, improve smoothness, and lower bitter taste.

List of Key Players Profiled in the Roasted Wheat Market Report

  • Barley Agro Foods Pvt. Ltd. 
  • Castle Malting 
  • Interquell GmbH 
  • Thomas Fawcett & Sons Ltd. 
  • Simpsons Malt 
  • The Swaen 
  • Muntons plc 
  • Grain Basket Foods 
  • Nikky Traders 
  • Pioneer Non Fried Foods Pvt. Ltd. 

Speak to Analyst

Read More Related News:

About Us:
Fortune Business Insights™ delivers accurate data and innovative corporate analysis, helping organizations of all sizes make appropriate decisions. We tailor novel solutions for our clients, assisting them to address various challenges distinct to their businesses. Our aim is to empower them with holistic market intelligence, providing a granular overview of the market they are operating in.

Fortune Business Insights Pvt. Ltd.9th Floor, Icon Tower, Baner –
Mahalunge Road, Baner, Pune-411045,
Maharashtra, India.
US: +1 424 253 0390
UK: +44 2071 939123
APAC: +91 744 740 1245
Email: [email protected]
LinkedIn Facebook Twitter