The global computing mouse market size is envisaged to gain steady momentum over the next few years owing to increasing use of smart devices such as laptops, computers for personal and professional uses, states Fortune Business Insights™, in its report, titled, “Computing Mouse Market, 2023-2030”.
As per the report, the companies are continuously launching new and advanced products to attract consumers. For instance, in September 2020, a prominent Video Game Accessory Turtle Beach provider announced the launch of a Bust Pro PC gaming mouse called ROCCAT. This mouse has a 100 times faster click rate as compared to a mechanical gaming mouse. Thus, such new enhanced offerings are expected to generate traction in upcoming years.
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List of Key Players Profiled in Report
- Corsair Gaming Inc.
- Turtle Beach
- Argand Partners LP
- Logitech International S.A
- Razer Inc.,
- Steel Series
- Apple Inc.
- Microsoft Corporation
- Cooler Master Technology
- AsusTek Computer Inc.
- Giga -Byte Technology Co Ltd.
Salient Features of the Report:
The report gives a thorough analysis of the latest market trends, top market segments, and factors that are majorly driving the market. The regional analysis is comprehensively discussed in the report. Additionally, it talks about the dominant strategies adopted by key market players
Drivers & Restraints
People these days are inclined toward PC and Video games, this is expected to increase the demand for a gaming mouse. For instance, in a report by the American Association of Retired Persons, the number of gamers in the age group 50 has increased from 40.2 million in 2016 to 50.6 million in 2019. Additionally, the growing remote work culture and continuous up-gradation and launches of a new mouse is expected to drive the computing mouse market growth.
On the other hand, the availability of touchpad laptops and computers are the major market constraints.
Regional Insights
Europe to Dominate Backed by Increasing Penetration of Computers
Europe is expected to remain at the forefront and hold the largest position in the market during the forecast period owing to the increasing penetration of computers and related smart devices in countries such as the U.K., Germany, and Italy. For instance, in a report by the International Telecommunication Union, in 2018 around 80% of European households had access to one at least one computer per household. This is likely to fuel the regional market.
Asia Pacific is expected to showcase significant computing mouse market share in upcoming years, owing to positive support by governments in the region. Additionally in countries such as China and India, the manufacturing of electronic products is expected to fuel the market.
Segmentation
By product type, the market is bifurcated into a wired mouse and wireless mouse. By application, it is divided into consumer and commercial purposes. On the basis of distribution channels, it is divided into specialty stores, online stores, and others. Lastly, in terms of geography, it is divided into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.
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Highlights of Computing Mouse Market Trends:
- Market Penetration: Comprehensive information on the product portfolios of the top players in the Computing Mouse Market trends.
- Product Development/Innovation: Detailed insights on the upcoming technologies, RandD activities, and product launches in the market
- Competitive Assessment: In-depth assessment of the market strategies, geographic and business segments of the leading players in the market
- Market Development: Comprehensive information about emerging markets. This report analyzes the market for various segments across geographies
- Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the Computing Mouse market
Competitive Landscape
Key Players to Focus on Launching New Products to strengthen the Market Growth
The global market for computing mouse has many prominent companies that are constantly trying to develop unique devices to cater to the demand of consumers across the globe. To do so, they are joining hands with local or reputed firms, launching new products to strengthen their portfolio in the market. Below is industry developments:
- October 2020: An equity firm Argand Partners LP, announced the acquisition of CHERRY, a manufacturer of computer accessories such as keyboards, gaming headsets, and mouse. Through this acquisition, the company aims to enter the PC gaming Industry.
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