March 27, 2023

The global mouthwash market size is anticipated to showcase substantial growth in the forthcoming years.  This information is published by Fortune Business Insights in its report, titled “Mouthwash Market, 2023-2030“. The growth is associated with the rising awareness of oral hygiene among consumers. For example, in 2018, the FDI World dental Association data reveals that the world oral health day campaign reached out to you with an estimate of 700 million people across the world. In addition to this, the rising expenditure on personal care products along with consumer awareness is anticipated to propel market growth.

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Market Segmentation

By type, the market for mouthwash is segmented into cosmetic, therapeutic, and others. On the basis of material used, the market is bifurcated into natural and synthetic. By sales channel, the market is trifurcated into e-commerce stores, supermarkets/hypermarkets, and retail stores. Based on geography, the market is divided into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

What Does the Report Contain?

The report has details on all the latest technology available in the market. The technological advances made in the industry has been highlighted and the potential opportunities associated with that. The report establishes the challenges of the market and advices various solution to them. It also mentions the growth stimulating factors, the restraints, consumption pattern, distribution channels, and all other vital information associated with the market.

Drivers & Restraints

Increasing Prevalence of Halitosis to Aid Product Sales

The rising awareness of dental hygiene is anticipated to boost the mouthwash market growth. For example, in 2019, the data by Harvard Medical School stated that 30% of the United States population has a halitosis. The rising utilization of the product amongst halitosis patients is a major driver of the product. Furthermore, various dental hygiene campaigns globally by prominent companies such as Colgate are attracting new consumers.

In addition to this, the increasing penetration of such products in market of developing countries. Also, the growing number of skilled professionals in dental industry are also important factors in market growth.

Regional Insights

High Meat Consumption in North America to Surge Product Demand

North America is expected to hold major mouthwash market share in the forthcoming years. This is due to the increasing cases of dental problems in the region such as tooth infection, oral cavity, and bad breath. For instance, in 2018, the World Economic Forum declared that United States consumes a staggering 97.1 kilograms of meat on an average. Such high consumption of meat and other junk food is a prominent cause of high product sales in the region.

Asia Pacific is projected to showcase substantial growth in the foreseeable future. This is due to the high consumption of smokeless tobacco in the region. For example, in 2019, India Today released data claiming that 25.9 percent Indian adult population consumes smokeless tobacco. Also, the high consumption of sweets in countries such as Pakistan, Nepal, India, and others facilitates substantial revenue generation.

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Competitive Landscape

Key Players to Focus on Expanding Distribution Capacities

The mouthwash industry has high competition with the number of companies in the business growing rapidly. There are constant innovations in the product to introduce a wide variety of selections for the consumers. The prominent players of the market are mostly set up for some time which makes it difficult for the new entrants in the market to gain a stable position. The new entrants, therefore, are strategically making partnerships and collaborations to stabilize their position in the market.

Industry Development:

  • February 2020: The CBD product line by Colgate was recently launched which includes a combo of mouthwash, toothpaste, and dental floss.

List of Key Players Profiled in the Market:

  • Procter & Gamble Company
  • Colgate-Palmolive
  • GlaxoSmithKline plc
  • Johnson & Johnson Services, Inc,
  • Unilever

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