April 2, 2023

The hard seltzer market size will observe an appreciable gain on the back of the adoption of low-alcohol content beverages. Ready-to-drink alcohol has gained considerable impetus owing to potential health upsides and convenience. Industry players expect gluten-free hard seltzer drinks could be sought among people with autoimmune disorders, celiac disease and inflammatory diseases.

Fortune Business Insights™ has delved into these inputs in an upcoming research report, titled, “Hard Seltzer Market, 2023-2030.”

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Some of the Leading Companies Profiled in the Market:

  • Future Proof Brands LLC (U.S.)
  • White Claw Hard Seltzer (U.S.)
  • Kona Brewing Co (U.S.)
  • Barefoot Cellars (U.S.)
  • Oskar Blues Brewery (U.S.)
  • Anheuser-Busch InBev (Belgium)


In terms of flavor, the market is segmented into grapefruit, cherry, lime, mango and others. With respect to the packaging material, the industry is segregated into plastic bottles, glass, cans and others. On the basis of geography, the market is classified into Europe, North America, Asia Pacific, the Middle East & Africa and South America.

Drivers and Restraints-

Popularity of Metal Cans to Usher in Innovations

Stakeholders anticipate hard seltzer market share to gain impetus from the immense popularity of metal cans. Some of the upsides, such as sustainability, convenience, multi-color printing and durability, have triggered the use of metal cans in the beverage industry. Prominently, aluminum cans could be sought due to the rising inclination for canned beverages and the influence of stay-at-home orders due to the COVID-19 pandemic. Consumer shopping trends could suggest brands may seek cans over plastic or glass. Prevailing indoor and outdoor dining trends will further propel the expansion of canned hard seltzer options. That said, the possible impact on dental health could impede the industry growth.

Regional Insights

North America to Gain Ground from Rising Mass Appeal

North America market forecast will be strong on the back of robust marketing strategies from leading companies. Besides, the mass appeal of hard seltzer among millennials and the use of social media could act as a growth enabler over the next few years. Moreover, seltzer brands have sought natural flavors in their ingredients to tap into markets.

Asia Pacific hard seltzer market growth will gain considerable traction during the forecast period. The trend is mainly attributed to changing lifestyles across China, Australia and India. Notably, the easy availability of global brands will encourage end-users to seek hard seltzers. Prominently, canned beverages will gain traction across the region.

Competitive Landscape-

Industry Players Invest in Product Launches to Tap into Markets

Leading players could inject funds into R&D activities, product launches, innovations, and collaboration to boost their competitive edge in the global market. Besides, the infusion of funds into technological advancements will help stakeholders expand their penetration across untapped areas.

  • March 2022: Michelob Ultra announced the rollout of hard seltzers with real fruit infusion and coconut water.
  • December 2021: Wild Drum introduced gluten-free and vegan hard seltzers to boost market presence in India.

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