March 27, 2023

The global dishwashing products market size is expected to grow exponentially in the upcoming years. Due to the COVID-19 pandemic, the awareness amongst consumers regarding health and hygiene has grown significantly. This has boosted the demand and sales of dishwashing products across the globe. Fortune Business Insights™ has presented this information in an upcoming report titled, “Dishwashing Products Market, 2023-2030”.

These products can also be used to clean outdoor furniture, combs, hairbrushes, wheels, etc. As a result, dishwashing products are gaining immense popularity for different applications. The market is therefore anticipated to witness a growth spurt in the forthcoming years.

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Key Players in the Global Dishwashing Products Market are:

  • Godrej Consumer Products Limited
  • The Procter & Gamble Company
  • C. Johnson & Son Inc.
  • Kaor Corporation Seventh Generation Inc.

Report Coverage-

  • The report provides a granular analysis of the prospected market.
  • The report highlights a detailed analysis of key players operating across different geographies.
  • The report provides insights into the regulatory scenarios of the market.
  • The report is based on historical data and provides methods and opportunities for future growth.
  • The report also highlights the impact of the COVID-19 pandemic.

Drivers & Restraints-

Increasing Demand from Household Sector to Propel Market Growth

Dishwashing detergents play an integral part in maintaining hygiene and health. These products experience high consumption from the household sector. The demand for these products has further augmented during the pandemic. Escalating demand from the household sector is expected to play an integral role in the global dishwashing products market growth. Increasing demand from restaurants for dishwashing products is expected to boost the market growth due to high consumption. As consumers are becoming more conscious of their health and skincare, the introduction of non-aggressive natural dishwashing detergents is expected to augment market growth significantly. For instance, the herbal dishwashing liquid introduced by Strategi has paved new opportunities for growth in the market due to the organic and eco-friendly ingredients used in the product.

However, the mounting costs of raw materials utilized in manufacturing these products are expected to restrain the market growth.


On the basis of type, the market segments into gels, tablets, powder, others (liquids). Based on application, the market bifurcates into commercial and residential. On the basis of material use, the market divides into natural and synthetic. Geographically, the market is categorized into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

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Regional Insights-

Asia Pacific to Dominate Global Market

Asia Pacific is expected to hold dominance in the global dishwashing products market share during the forecast period. An increasing number of competitors providing quality products at fair prices are boosting the market growth. Increasing government initiatives regarding cleanliness and hygiene of kitchen and food outlets propels the consumption of dishwashing products. An article published by the Hindustan Times in June 2018 stated that several government canteens have trained staffers appointed by the Food Safety and Standards Authority of India (FSSAI) for supervising and maintaining canteen’s hygiene and cleanliness.

North America comprises a population with high standards of living. It also comprises convenience stores and supermarkets even in remote areas. These factors are directly contributing to high consumption in North America. As a result, North America is likely to witness significant growth in the upcoming years. American Cleaning Institute’s data issued in October 2018 claims that the United States’ economy had a cleaning products industry worth $59 billion.

Competitive Landscape-

New Product Launches to Solidify Market Presence

The market experiences stiff competition due to the presence of international players dominating local players across the globe. Major players are investing rigorously in their research and development activities to introduce innovative products and generate more revenue. New product launches, mergers, acquisitions, collaborations, etc., are anticipated to provide lucrative growth opportunities. For instance, Finish and Bosch launched their range of tablets for automatic dishwashers for the Indian market in March 2019.

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