March 23, 2023

The global facial mask market size is expected to spike because of the demand for face masks among the health-conscious consumers. This demand is attributable to the escalation of skin diseases because of the varying temperatures and pollution, thereby bolstering the market. Fortune Business Insights™ states this information in its report titled “Facial Mask Market, 2023-2030.

Pollution and uneven climate have facilitated the demand for facial mask due to their nourishing properties. Face masks hydrate the skin and cleanse impurities from the skin. In addition, they are recommended by dermatologists to people suffering from skin disorders. Further, the manufacturers are planning to set up trading relations with cosmetic stores and pharmaceutical stores to enhance the annual revenues of cosmetic products. Moreover, the companies are implementing new technologies by infusing their products with better components. For example, Huda Kattan announced a novel range of face masks created using Aloe Vera in April 2020.

Get Sample PDF [email protected]

List of Key Players Profiled in the Facial mask Market Report

  • Estee Lauder Inc.
  • SK-II
  • L’Oréal
  • Laneige
  • Glossier
  • Sephora
  • Olay
  • Versed skin
  • Himalaya
  • Peter Thomas Roth
  • Dennis Gross
  • Murad
  • Dermalogica
  • SkinCeuticals
  • Shiseido
  • Lancôme
  • Clarins
  • Origins

Highlights of the Report

  • This report analyzes the leading segments and the recent market trends
  • It conducts a comprehensive analysis of the impact of COVID-19 on the market and the driving and restraining factors.
  • The report examines the regional developments and the strategies devised by the market’s key players.

Drivers and Restraints

 Increasing Skin Disorders to Positively Boost the Market

The sedentary lifestyles and unhealthy diets of consumers have led to several skin disorders such as rashes, rough skin, wrinkles, flaky skin, and others. As per the UK’S Health and Safety Executive approximately 938 skin disorders were reported in 2018 due to the hectic work schedules of the population. Attributable to the rising skin disorders, there is a rising awareness among consumers regarding skin hygiene, thereby boosting the product demand. The cosmetic healthcare manufacturers are focusing on developing multi-purpose face masks for all skin types. For example, Mamaearth offers Ubtan facemask for all skin types at a reasonable price. The product provides nourishment to the skin and enhances the glow of the skin. Further, the development of e-commerce websites has enhanced the convenience of shopping and enabled the manufacturers to increase their product sales by promoting their products on social media platforms, thereby driving the facial mask market growth.

However, the popularity of other beauty products such as face serum, face exfoliator, and other products is likely to hamper the market growth.

Regional Insights

Prevalence of Huge Customer Base to Propel Asia Pacific Market Growth

Asia Pacific is anticipated to dominate the facial mask market share due to the rising adoption of the product among consumers. As per the Journal of Clinical & Cosmetic Dermatology, the region holds a humongous customer base for skincare products such as facial masks. In 2019, the sales performance of facial masks was estimated to surge up to 63%.

North America is expected to be the second-largest shareholder due to the rapid inclination of spa resorts. As per the International Spa Association, approximately 1,080 spa centers were opened up in the USA in 2017. It is a rise of 5.1% as compared to the previous years. The demand for the product is increasing because of the rising cases of skin disorders. For example, as per the information provided by the American Skin Association, approximately 100 million people in the country suffer from several skin disorders.


By type, the market is segmented into clay masks, skin masks, sheet masks, peel-off masks, and others. On the basis of applications, it is divided into personal usage, beauty salons, spa centers, and others. As per the distribution channel, it is categorized into specialty stores, supermarkets and hypermarkets, drug stores, and others. Geographically, it is grouped into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Inquiry before [email protected]

Competitive Landscape

Key Players Acquire Companies to Reinforce their Industrial Stance

The key players of the market are undertaking acquisition strategies for achieving a considerable brand positioning. For example, Yellow Wood Partners completed the acquisition of Freeman Beauty in August 2017 to improve their brand positioning. In addition, the companies are launching novel products to attract the attention of consumers and build a strong market position. For example, Aloisia announced a novel range of high-performance 7-day skincare sheet facial masks in July 2019. The product range is composed of herbal ingredients and offers great skin health.

Industry Development

May 2021: Founders of Yellow Strawberry global chain salons announced a new face hydrating mask named Fixit. The product offers moisture to the skin and gives a soft finish to the skin.

About Us:

Fortune Business Insights™ delivers accurate data and innovative corporate analysis, helping organizations of all sizes make appropriate decisions. We tailor novel solutions for our clients, assisting them to address various challenges distinct to their businesses. Our aim is to empower them with holistic market intelligence, providing a granular overview of the market they are operating in.


Fortune Business Insights Pvt. Ltd.9th Floor, Icon Tower, Baner –

Mahalunge Road, Baner, Pune-411045,

Maharashtra, India.


US: +1 424 253 0390

UK: +44 2071 939123

APAC: +91 744 740 1245

Email: [email protected]

LinkedIn Facebook Twitter