March 31, 2023

The global women’s intimate care market size is expected to expand due to the rising awareness of good intimate hygiene. Fortune Business Insights™ publishes this information in an upcoming report titled, “Women’s Intimate Care Market, 2023-2030”.

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Fortune Business Insights™ lists out all the women’s intimate care market companies that are presently striving to reduce the impact of the Covid-19 pandemic on the market:

  • Glenmark Pharmaceuticals (India)
  • Midas Care Pharmaceuticals Pvt. Ltd (India)
  • Sanofi (France)
  • B. Fleet Company, Inc. (U.S.)
  • Namyaa Skincare (India)
  • Masmi (U.K.)
  • Procter & Gamble (U.S.)
  • The Himalaya Drug Company (India)
  • Unicharm (Japan)
  • Emilia Personal Care (U.S.)

Report Coverage:

The report sheds light on the recent trends and developments in the industry. The drivers and restraints affecting the global market during the forecast period are mentioned further in this report. Also, a comprehensive global market analysis according to the segments is given further, along with the regional insights on key segmented areas. Furthermore, the impact of COVID-19 pandemic on global market development is highlighted further in this report. A list of prominent market players and their key industry developments is elaborated further.

Drivers & Restraints:

Increasing Demand For Sanitary Products To Augment Growth

The market is anticipated to grow during the forecast period due to the increasing prevalence of vaginal infections and rising awareness of intimate hygiene benefits. Also, the rising spread of viruses bolsters the global hygiene product demand, including various products used by the population in their daily lives. Furthermore, the increasing demand for high-quality products is anticipated to drive market growth during the projected period.

However, the increasing safety concerns while manufacturing these products may hamper the market growth.

Regional Insights:

North America To Dominate Global Market Due To Rising Awareness Of Hygiene

North America is expected to hold the largest women’s intimate care market share during the projected period due to the increasing awareness of infections in intimate areas. The increasing concerns regarding vaginal itching, irritation, and bacterial vaginosis. Various women’s intimate care products such as cleansers, sprays, tampons, and others are anticipated to fuel the regional market growth.


By product type, the market is categorized into the intimate wash, intimate wipes, soaps, creams, powder, and others (gel and moisturizers).

Based on distribution channels, the market is divided into online and offline. Offline segments are further classified into hypermarkets/supermarkets, pharmacies, retail stores, and others.

Finally, by geography, the market share is segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

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Women’s Intimate Care Market Size Highlights of the Report:

  • Market Penetration: Comprehensive information on the product portfolios of the top players in the Women’s Intimate Care market.
  • Product Development/Innovation: Detailed insights on the upcoming technologies, RandD activities, and product launches in the market
  • Competitive Assessment: In-depth assessment of the market strategies, geographic and business segments of the leading players in the market
  • Market Development: Comprehensive information about emerging markets. This report analyzes the market for various segments across geographies
  • Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the Women’s Intimate Care market

The Global Women’s Intimate Care Market Research/Analysis Report Contains Answers to your following questions:

  • Which Manufacturing Technology is used for Women’s Intimate Care? What Developments Are Going On in That Technology? Which Trends Are Causing These Developments?
  • Who Are the Global Key Players in This Women’s Intimate Care Market? What are Their Company Profile, Their Product Information, and Contact Information?
  • What Was Global Market Status of Women’s Intimate Care Market? What Was Capacity, Production Value, Cost and PROFIT of Women’s Intimate Care Market?
  • What Is Current Market Status of Women’s Intimate Care Industry? What’s Market Competition in This Industry, Both Company, and Country Wise? What’s Market Analysis of Women’s Intimate Care Market Trends by Taking Applications and Types in Consideration?
  • What Are Projections of Global Women’s Intimate Care Industry Considering Capacity, Production and Production Value? What Will Be the Estimation of Cost and Profit? What Will Be Market Share, Supply and Consumption? What about Import and Export?
  • What Is Women’s Intimate Care Market Chain Analysis by Upstream Raw Materials and Downstream Industry?
  • What Is Economic Impact On Women’s Intimate Care Industry? What are Global Women’s Intimate Care Analysis Results? What Are Global Women’s Intimate Care Development Trends?
  • What Are Market Dynamics of Women’s Intimate Care Market? What Are Challenges and Opportunities?
  • What Should Be Entry Strategies, Countermeasures to Economic Impact, and Marketing Channels for Women’s Intimate Care Industry?

Competitive Landscape:

Providing Customer-Centric Products Will Allow Key Players To Propel Growth

The key market players focus on launching a new customer-centric product range to enhance their business performance and propel growth. Also, the leading companies consider providing a wide variety of intimate care products in all categories for men and women. These strategies will strengthen the companies’ market position and attract global customers.

Key Industry Developments:

  • September 2021: Lunette, a Europe-based menstrual cups manufacturing company, launched two new intimate care products, ‘lunette intimate wipe’ and ‘the lunette intimate cleanser,’ which contain Nordic botanical oil that helps in preventing vaginal dryness, irritation/itching, and infection.
  • March 2021: Piramal Pharma, an Indian pharmaceutical manufacturing company, launched ‘I-gentle intimate wash’ to provide women with a contemporary solution for their intimate hygiene needs. This intimate wash contains lactic acid that helps maintain the vaginal pH level and features neem, tulsi, and tea tree oil.
  • March 2021: Peptonic Medical, a Sweden-based pharmaceutical company, launched ‘VagiVital V cleanser’ for women’s intimate health.

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