The global cat litter market size is set to expand with the rising number of people adopting cats as pets globally. According to the American Pet Product Association, in the U.S., the number of cat owners increased by 42.7 million from 2019 to 2020. In addition, an increasing number of millennial pet owners with increased awareness towards various new pet products emerging in the market will fuel the market size. Fortune Business Insights presents this information in its report titled “Cat Litter Market, 2023-2030.”
Cat litter is a material that helps in absorbing cat stools and urinals. This material helps to avoid cat waste in unwanted areas in the household and influences hygiene and cleanness. It helps to control odor and is easy to maintain. In addition, cat litter is completely biodegradable, making it a sustainable and convenient solution for pet-owning households.
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The Report Lists the Key Players Profiled in the Market Report:
- Luscious (India)
- Pedigree (U.S.)
- Nature bridge (U.S.)
- Wanpy (China)
- SANPO (Finland)
- Pure & Natural(Australia)
- Navarch Pet Products (China)
- Evsco (U.S.)
Report Coverage
The report offers:
- Major growth drivers, restraining factors, opportunities, and potential challenges for the market.
- Comprehensive insights into the regional developments.
- List of major industry players.
- Key strategies adopted by the market players.
- Latest industry developments such as product launches, partnerships, mergers, and acquisitions.
Drivers & Restraints:
Growing Awareness towards Pet Care Products to Promote Cat litter Adoption
Cat litter market growth is expected to expand due to the rising number of people adopting cats as pets globally. . According to the American Pet Product Association, in the U.S., the number of cat owners increased by 42.7 million from 2019 to 2020. In addition, an increasing number of millennial pet owners with increased awareness towards various new pet products emerging in the market will fuel the market size.
On the contrary, the product is made up of raw materials which are not environmentally friendly, which may restrain the market growth. For example, crystal cat litter is made up of silica which is harmful to the environment.
Market Segments:
According to product type, the market is segmented into conventional and clumping.
In terms of raw material type, the market is broken down into silica and clay.
By distribution channel, the market is divided into supermarket/hypermarket, e-commerce store, and pet store.
Region-wise, the market is segregated into Asia Pacific, Europe, South America, North America, and Middle East & Africa.
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Regional Insights:
High Expenditure on Pets in North America to Drive Market Share
Cat litter market share is divided into Europe, North America, Asia Pacific, South America, and Middle East & Africa in terms of region. North America holds the majority of the share due to the high expenditure on pet products in the region. For instance, American Pet Products. Org in 2019, the U.S. recorded a spending of USD 95.7 billion on pets. Besides, pet expositions such as Austin Pet Expo and Atlanta Pet Expo accelerates the market demand in the region.
Europe is expected to show significant growth due to the increasing number of pet stores. According to the European Pet Food Industry, in 2018, around 60,000 pet stores were present in Europe. Besides these factors, increasing awareness towards sheltering of pets is helping to boost the market demand in this region.
Competitive Landscape
Key Players Focus on Partnerships to Gain a Competitive Advantage
Prominent market players are making collaborative efforts by partnering with other companies to stay ahead in the competition and meet the customer demand globally. Many companies are also investing in new product launches to expand their product portfolio and tackle strong competition.
Notable Industry Development:
- October 2020 – MARS Petcare introduced the new CATSAN cat litter brand in India. This product will be available on Amazon India.
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