March 20, 2023

The global makeup removal products market size is set to augment due to consumer leisure towards personal beautification. The shift in consumer trends towards makeup removal products such as gels and liquids made from coconut oil, cucumber gel, and other extracts. This has increased the consumption of cosmetics in different age groups and rising demand for makeup removal products also. Nowadays, companies are offering noticeably eco-friendly cosmetic solutions to the consumers. Gen Z and Millennials have the most number of buyers as there is a demand for greater product transparency. Fortune Business Insights™ mentioned this in a report titled, “Makeup Removal Products Market, 2023-2030”.

Makeup removal products are the cleaners which helps people in removing the makeup which is chemical in nature. Increased exposure to chemicals from makeup such as parabens, denatured alcohols, mineral oils, and formaldehyde that result in skin conditions such as open pores, allergies, pigmentation, dry skin, and dullness. They are made from a mixture of solvents that are water-based or oil-based which have hydrocarbons and silicon oil as main ingredients.

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Fortune Business Insights™ lists out all the makeup removal products market companies that are presently striving to reduce the impact of the Covid-19 pandemic on the market:

  • L’Oreal S.A. (France)
  • Avon Products Inc. (U.K.)
  • Kao Corporation (Japan)
  • The Proctor and Gamble Company (U.S.)
  • Kimberly-Clarke Corporation (U.S.)
  • Estee Lauder Inc. (U.S.)
  • Johnson & Johnson Inc. (U.S.)
  • Unilever (U.K.)
  • MAC Cosmetics (U.S.)
  • Beiersdorf AG (Germany)

Report Coverage

This report covers the overview of this market that provides an analysis of product, impact of COVID-19, segmentation, drivers and restraints, regional insights, new developments, and key players present in the market. Dynamic change in the market is subjected to alter the demand in the forecast period.

Drivers & Restraints

Increased Consumption of Cosmetics to Shoot Demand Upward

Increasing consumption of cosmetics to shoot the demand for makeup removal products in the positive direction. This consumption is due to higher standard of living and rise in digitization which is expected to fuel the global makeup removal products market. Companies are now focusing on spreading the awareness and benefits associated with such products. Additionally, the harsh nature of cosmetics chemicals, doctors are advising people to follow a proper skincare routine. Remover wipes are infused with removal oils that gently exfoliate the skin and remove the makeup.

On the other hand, skin incidents such as skin rashes caused due to chemical-based makeup removal products are estimated to pose a limitation in the market growth.

Regional Insights

Growing Consumption of Cosmetic Products to Expand Demand in Asia Pacific

Asia Pacific has the largest part in the global makeup removal products market share due to large consumption of various cosmetic products. The consumption is prevalent in the population of countries such as China, Japan, and India for grooming purposes. The export and import activities in the region has helped it to dominate the market and meet consumer needs and demand for makeup and skincare products. Additionally, the growth is also attributed to consumer awareness for grooming and hygiene.

South America has the second largest market share due to rising demand for cosmetics products. The demand is generated for their regular grooming needs in countries such as Chile and Brazil. The rising income levels of people in countries such as Chile and Argentina and their expenditure on beauty products has fuelled the region’s growth.


Based on product type, the market is divided into cloths & wipes, liquid, balm, gel, and others.

On the basis of category, the market is divided into conventional and organic.

According to the distribution channel, the market is divided into specialty stores, hypermarkets & supermarkets, online stores, and others.

Geographically, the market is divided into regions such as North America, Asia Pacific, Europe, Middle East & Africa, and South America.

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Makeup Removal Products Market Size Highlights of the Report:

  • Market Penetration: Comprehensive information on the product portfolios of the top players in the Makeup Removal Products market.
  • Product Development/Innovation: Detailed insights on the upcoming technologies, RandD activities, and product launches in the market
  • Competitive Assessment: In-depth assessment of the market strategies, geographic and business segments of the leading players in the market
  • Market Development: Comprehensive information about emerging markets. This report analyzes the market for various segments across geographies
  • Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the Makeup Removal Products market

The Global Makeup Removal Products Market Research/Analysis Report Contains Answers to your following questions:

  • Which Manufacturing Technology is used for Makeup Removal Products? What Developments Are Going On in That Technology? Which Trends Are Causing These Developments?
  • Who Are the Global Key Players in This Makeup Removal Products Market? What are Their Company Profile, Their Product Information, and Contact Information?
  • What Was Global Market Status of Makeup Removal Products Market? What Was Capacity, Production Value, Cost and PROFIT of Makeup Removal Products Market?
  • What Is Current Market Status of Makeup Removal Products Industry? What’s Market Competition in This Industry, Both Company, and Country Wise? What’s Market Analysis of Makeup Removal Products Market Trends by Taking Applications and Types in Consideration?
  • What Are Projections of Global Makeup Removal Products Industry Considering Capacity, Production and Production Value? What Will Be the Estimation of Cost and Profit? What Will Be Market Share, Supply and Consumption? What about Import and Export?
  • What Is Makeup Removal Products Market Chain Analysis by Upstream Raw Materials and Downstream Industry?
  • What Is Economic Impact On Makeup Removal Products Industry? What are Global Makeup Removal Products Analysis Results? What Are Global Makeup Removal Products Development Trends?
  • What Are Market Dynamics of Makeup Removal Products Market? What Are Challenges and Opportunities?
  • What Should Be Entry Strategies, Countermeasures to Economic Impact, and Marketing Channels for Makeup Removal Products Industry?

Competitive Landscape:

The existing players entering the market have launched their new product lines making the market more competitive with their innovative solutions. It includes R&D investments, launch of new and advanced products in the market. Companies have been implementing strategies such as partnerships, mergers, and acquisitions to support their market position.

Industrial Developments:

  • May 2021: Biore, a Japanese skincare brand has launched a product line of makeup removers that includes products such as cleansing liquids, cleansing oils, cleaning face sheets, and cleansing wash foams in India.

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