June 2, 2023

The global kava root extract market size is predicted to hit USD 3.41 billion in 2029 and exhibit a CAGR of 16.29% during the forecast period. The swiftly expanding supplements industry and the increasing kava root extract incorporation in the pharmaceutical industry are anticipated to bolster the market expansion. Fortune Business InsightsTMhas presented this information in its report titled, “Kava Root Extract Market, 2022-2029”. The market size stood at USD 1.02 billion in 2021 and USD 1.18 billion in 2022.

Further, the rising acceptance of herbal extracts infused non-alcoholic beverages is estimated to favor the market’s expansion.

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List of Key Industry Players-

  • Botanic Healthcare (India)
  • NOW Health Group Inc. (U.S.)
  • Gaia Herbs Inc. (U.S.)
  • Root of Happiness (U.S.)
  • LifeSeasons, Inc. (U.S.)
  • Natural Factors Nutritional Products Ltd. (U.S.)
  • Best Nutrition Product, Inc. (U.S.)
  • Fiji Kava Australia Ltd. (Australia)
  • Kona Kava Farm (U.S.)
  • Nutragreenlife Biotechnology Co., Ltd. (China)


Wide Availability to Fuel Kava Root Powder Segment’s Growth

On the basis of product type, the market is bifurcated into kava root liquid extract and kava root powder extract. The growing utilization of kava root powder as regular tea due to its euphoric effects propels the segment’s growth.

Rising Utilization in Major Segments to Boost the Food & Beverage Segment

On the basis of end-user, the market is fragmented into cosmetics and personal care products, pharmaceuticals, and food & beverage. The rising incorporation of kava root extract in bakery products, condiments and beverages is projected to bolster the food & beverage segment’s growth.

Geographically, the market is classified into New Zealand, Australia, Tonga, the U.S., Vanuata, Fiji, and the Rest of the World.

Drivers & Restraints-

Rising Functional Food Consumption to Fuel Market Growth

Kava root extract’s therapeutic and relaxing properties have escalated its demand for applications in several personal care and pharmaceutical products. It is widely consumed by Western population as tablets or capsules containing acetonic or ethanolic extracts. The consumption of the extract has witnessed a substantial increase in consumption as a dietary supplement. The rising popularity of herbal extracts-infused non-alcoholic beverages due to mushrooming health awareness is predicted to complement the kava root extract market growth.

Moreover, the growing consumption and demand for these extracts by the pharmaceutical industry due to their therapeutic and relaxing properties is anticipated to favor market growth. The swiftly expanding supplements industry due to a heightened consumption by the geriatric population is estimated to foster the growth of the market. Additionally, the rising functional food consumption is anticipated to benefit the market’s expansion due to proliferated demand for kava in functional beverages and foods.

However, raw material price fluctuations and low market penetration may restrain the market’s expansion during the forecast period.

Regional Insights-

High Production and Consumption of Kava to Boost Growth in Fiji

Fiji is a prominent consumer and producer of kava root extracts and is predicted to attain a humongous global kava root extract market share. The country is the largest producer of this extract and the favorable initiatives for unemployed rural individuals and farmers are projected to bolster the market’s expansion in Fiji.

Vanuatu is anticipated to exhibit substantial growth in the coming years. Factors such as the rising demand for nutritional supplements, urbanization, a surge in women kava drinkers, and an ever-increasing populace are expected to stimulate the market growth in the country.

The evolving consumption patterns are predicted to escalate product consumption and flourish in growth in the U.S.

Competitive Landscape-

Key Players Launch New Products to Amplify their Global Positions

The major players operating in the market emphasize upgrading current product portfolios by incorporating advanced technologies to enhance their offerings. The major market players adopt ingenious strategies, including contracts, acquisitions, mergers, collaborations, and others to amplify their growth prospects. For instance, a pre-packaged kava drink, Drink Leilo, was launched in the U.S. in March 2020.

Key Industry Development-

  • March 2022: HiLands Foods and Lami Kava partnered to launch premium quality kava root herbal extract in the Australian market. The partnership is aimed to fortify distribution networks and presence of the two companies across the country.

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