The U.S. cheese market size is anticipated to hit USD 55.95 billion by 2029 and exhibit a CAGR of 4.64% during the forecast period. The evolving dietary consumption patterns across developing and developed countries due to improving income levels and urbanization are anticipated to amplify the demand for cheese, thereby boosting the market’s growth. Fortune Business InsightsTM has presented this information in its report titled, “U.S. Cheese Market, 2022-2029”. The market size stood at USD 38.98 billion in 2021 and USD 40.73 billion in 2022. Furthermore, the rising consumer demand for convenience and nutritious food products is projected to bolster the market growth.
COVID-19 Impact-
The COVID-19 pandemic inflicted serious supply chain disruptions and caused hindrances in raw material procurement. This caused a surge in shipping costs and costlier labor. However, the stockpiling trends observed during the initial days of the pandemic gave significant traction to the market. The demand for cheese products rose as home-cooking picked a major boost amid the pandemic. The market is witnessing uncertainty due to the unanticipated coronavirus waves that influence the industry but is projected to witness swift expansion post-pandemic.
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List of Key U.S. Cheese Market Players-
- Lactalis International (France)
- The Kraft Heinz Company (U.S.)
- Glanbia Plc (Ireland)
- Arla Foods amba (Denmark)
- Dairy Farmers of America, Inc. (U.S.)
- Saputo, Inc. (Canada)
- Land O’ Lakes (U.S.)
- Hilmar Cheese Company, Inc. (U.S.)
- Royal FrieslandCampina N.V. (Netherlands)
- Fonterra Co-operative Group Limited (New Zealand)
Segmentation-
On the basis of type, the market is bifurcated into processed and natural cheese. On the basis of form, the market is divided into spreadable, block, and others. On the basis of product type, the market is classified into Feta, Munster, Ricotta, Parmesan/Parmigiano-Reggiano, Stilton, Roquefort, Mozzarella, Cheddar, and others.
Drivers & Restraints-
Evolving Consumer Dietary Preference to Fuel Market Growth
Cheese is widely utilized as an ingredient in various food products, including pizza, sandwiches, and others. The growing popularity of these food products has propelled the demand for cheese in the U.S. The dietary consumption patterns across developing and developed countries are evolving due to rising disposable income levels and urbanization. The growing trend of incorporating natural and organic food products is expected to boost the demand for chemical-free cheese products. These factors are anticipated to amplify the demand for cheese, thereby boosting the U.S. cheese market growth.
However, health problems caused by overconsumption of cheese may restrain the market’s expansion during the forecast period.
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Competitive Landscape-
Major Players Launch New Offerings to Garner Higher Sales
The fairly fragmented U.S. cheese market comprises minor and major cheese companies. The cutthroat competition has increased the acquisitions of smaller firms in the past recent years. The major market players possess robust distribution networks and focus on the launch of innovative and unique cheese products to garner growth and enlarge their geographical outreach. Additionally, many players are heavily investing in product line expansions to bolster their sales and revenues. For instance, In May 2021, Laura Kelly, Kansas Governor, and Hilmar Cheese Company Inc. made an announcement about constructing a new avant-garde whey protein and cheese processing plant in Dodge City, Kansas.
Industry Development-
October 2020: MWC, the joint venture between Dairy Farmers of America Inc., Select Milk Producers Inc., and Glanbia Nutritionals, became operational after obtaining milk from local farmers.
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