June 1, 2023

The global ceramic sanitary ware market size is anticipated to hit USD 74.52 billion by 2028 and exhibit a CAGR of 7.4% during the forecast period. The increasing construction activities due to rising urbanization, industrialization, and the growing trend of smart homes is projected to boost the market growth. Fortune Business InsightsTMhas presented this information in its report titled, “Ceramic Sanitary Ware Market, 2021-2028”. The market size stood at USD 44.17 billion in 2020 and USD 45.24 billion in 2021.

Additionally, the growing trend of adopting ceramic water closets across urban and rural areas is anticipated to uptick the market growth in the forthcoming years.

COVID-19 Impact-

The construction sector took a major hit from the coronavirus pandemic. Halted construction activities and labor shortages due to strict curfews and lockdowns resulted in delayed projects and diminished revenues. This consequently reduced the demand for ceramic sanitary ware. Furthermore, the closure of manufacturing plants of ceramic sanitary ware hampered the market growth. However, the market is gaining significant traction due to the efficacious vaccination drives. The market is projected to prosper in the forthcoming years.

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On the basis of product type, the market is segmented into urinals, wash basin, water closets, and others. On the basis of end-use, the market is trifurcated into renovation, commercial, and residential. Geographically, the market is classified into Latin America, Europe, Asia Pacific, North America, and the Middle East & Africa.

Report Coverage-

  • It provides a comprehensive market assessment.
  • It assimilates key market drivers and restraints.
  • It profiles the rankings of key market players accordingly.
  • It includes key market developments and information on different market segments.
  • It assesses the COVID-19 pandemic’s impact on the market.


  1. Growing demand for chemical products: The chemical industry is driven by the demand for its products from a wide range of sectors, including agriculture, construction, healthcare, and consumer goods.
  2. Technological advancements: Advancements in technology, such as automation, digitalization, and the use of renewable raw materials, are driving innovation and growth in the chemical industry.
  3. Economic growth: The chemical industry is closely tied to economic growth, as rising incomes and consumer spending boost demand for chemical products.

Regional Insights-

Asia Pacific to Hold Lion’s Share Due to Growing Technological Developments

Asia Pacific is projected to attain the largest ceramic sanitary ware market share. The growing technological developments in ceramics to augment their sustainability are expected to bolster market growth. China is anticipated to lead the region’s market and witness the fastest growth due to rising government initiatives in hygiene and sanitation. Additionally, the swift infrastructure developments and soaring R&D activities are anticipated to favor the region’s market growth.

Europe is anticipated to witness high growth due to expanding commercial sector and renovation activities.

North America is estimated to gain robust growth due to the growing residential sector. The U.S. is likely to lead the region’s market growth.

Latin America and the Middle East & Africa are likely to exhibit considerable growth due to improving income levels, growing urbanization, favorable government initiatives, and expanding construction and healthcare industries.

Competitive Landscape-

Major Market Players Emphasize Acquisitions and Other Strategies to Garner Growth

The market comprises several key players operating internationally and domestically. Amongst these, Kohler Co., Geberit, LIXIL Group Corporation, and TOTO Ltd. are the major market players. The key market players emphasize production capacity improvements, collaborations, acquisitions, and product innovations to amplify their market presence. For instance, In June 2021, Roca Group completed the acquisition of Sanit, a concealed cisterns and built-in installation sanitary ware systems producer based in Germany. This acquisition is aimed to solidify Roca Group’s presence in Europe.

List of Key Market Players-

  • Geberit Group (Switzerland)
  • Kohler Co. (U.S.)
  • TOTO Ltd. (Japan)
  • LIXIL Group Corporation (Japan)
  • Roca Sanitario SA (Spain)
  • Villeroy & Boch AG (Germany)
  • RAK Ceramics (UAE)
  • Duravit AG (Germany)
  • Duratex SA (Brazil)
  • HSIL (India)
  • Orient Ceramics (India)
  • Golf Ceramics Ltd. (India)

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