June 7, 2023

The global soft toys article market size is predicted to garner monumental growth in the forthcoming years. Soft toys are made out of textile fabrics that are designed for infants and toddlers. Also called stuffed toys, these soft toys are available in the forms of human beings, resembling animals, legendary creatures, dolls, and others. The rising global children population is likely to augment soft toys article adoption and foster market growth. Fortune Business InsightsTMhas presented this information in its upcoming report titled, “Soft Toys Article Market, 2023-2030”.

Additionally, the growing and evolving gift-giving trends are likely to strengthen the market expansion during the forecast period.

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Fortune Business Insights™ lists out all the soft toys article market companies that are presently striving to reduce the impact of the Covid-19 pandemic on the market:

  • Tru Kids Brands
  • NECA
  • Funko Inc.
  • Vtech
  • Jazwares LLC
  • Spin Master Ltd.
  • Kenner Products
  • Tomy Company Ltd.
  • Playmates Toys Limited
  • Hasbro Inc.
  • Mattel Inc.
  • The LEGO Group

Report Coverage-

  • It covers information on the key strategies adopted by major market players to garner growth and uptick their market positions.
  • It assesses the factors driving and restraining the market’s expansion.
  • It includes information on vital growth opportunities in the market.
  • It covers an analysis of the COVID-19 pandemic’s impact on the market.
  • It offers information on various market segment and sub-segments.

Drivers & Restraints-

Swelling Children Population to Drive Soft Toy Adoption and Foster Market Expansion

The globally rising children population is predicted to augment the demand for soft toys and therefore amplify the global soft toys article market growth. The improving income levels and urbanization are also anticipated to complement market expansion. The expansion of digital media channels and TV programs propel the demand for fictional characters, thereby inducing the demand for soft toys articles. Soft toys articles help in emotional and mental growth of younger ones while giving them the ability to play with them. The emotional and mental growth factors, combined with the safety and security concerns of youngers ones are predicted to flourish in growth for the market.

However, the availability of inferior quality products may hinder the market growth during the forecast period.

Regional Insights-

North America to Bestride Global Market Due to Increasing Gift-giving Trends

North America is anticipated to dominate the global soft toys article market share. The rising expenditure on entertainment and fun-related equipment such as dolls, playsets, and other stuffed toys are expected to foster growth in North America. Moreover, the increasing gift-giving trends are anticipated to boost the region’s market growth.

Asia Pacific is anticipated to attain remarkable growth in the global market. The rising disposable income levels in nations such as India, Japan, and China and the growing perspective of viewing conventional toys as vital child development tools are expected to amplify market growth in Asia Pacific. Further, the favorable government initiatives for toy industry expansion in nations including Japan, India, and China are likely to create lucrative growth opportunities for the market.


On the basis of product type, the market is divided into dolls & playsets, traditional stuffed animals, cartoon toys, and others. On the basis of age, the market is categorized into toddlers, infants, new born, and other age groups. On the basis of distribution channels, the market is segmented into online retail and offline retail. Geographically, the market is classified into South America, Europe, Asia Pacific, North America, and the Middle East & Africa.

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Soft Toys Article Market Size Highlights of the Report:

  • Market Penetration: Comprehensive information on the product portfolios of the top players in the Soft Toys Article market.
  • Product Development/Innovation: Detailed insights on the upcoming technologies, RandD activities, and product launches in the market
  • Competitive Assessment: In-depth assessment of the market strategies, geographic and business segments of the leading players in the market
  • Market Development: Comprehensive information about emerging markets. This report analyzes the market for various segments across geographies
  • Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the Soft Toys Article market

The Global Soft Toys Article Market Research/Analysis Report Contains Answers to your following questions:

  • Which Manufacturing Technology is used for Soft Toys Article? What Developments Are Going On in That Technology? Which Trends Are Causing These Developments?
  • Who Are the Global Key Players in This Soft Toys Article Market? What are Their Company Profile, Their Product Information, and Contact Information?
  • What Was Global Market Status of Soft Toys Article Market? What Was Capacity, Production Value, Cost and PROFIT of Soft Toys Article Market?
  • What Is Current Market Status of Soft Toys Article Industry? What’s Market Competition in This Industry, Both Company, and Country Wise? What’s Market Analysis of Soft Toys Article Market Trends by Taking Applications and Types in Consideration?
  • What Are Projections of Global Soft Toys Article Industry Considering Capacity, Production and Production Value? What Will Be the Estimation of Cost and Profit? What Will Be Market Share, Supply and Consumption? What about Import and Export?
  • What Is Soft Toys Article Market Chain Analysis by Upstream Raw Materials and Downstream Industry?
  • What Is Economic Impact On Soft Toys Article Industry? What are Global Soft Toys Article Analysis Results? What Are Global Soft Toys Article Development Trends?
  • What Are Market Dynamics of Soft Toys Article Market? What Are Challenges and Opportunities?
  • What Should Be Entry Strategies, Countermeasures to Economic Impact, and Marketing Channels for Soft Toys Article Industry?

Competitive Landscape-

Key Players Form Partnerships & Introduce New Products to Attract Market Growth

The major market players adopt ingenious strategies, including expansions, acquisitions, contracts, mergers, partnerships, collaborations, and others, to magnify their global reach. They conduct extensive research and development activities to launch new products. For instance, Moonberg Media Company and Jazwares Company partnered in Spetember 2020 to launch a kids toy line inspired from CoCoMelon.

Key Industry Developments-

November 2020: Luki Lab introduced Gojo Adventure and Pinxies, two creative toy lines for Christmas celebration.

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