The development of the media, entertainment, and information (MEI) sector has opened up new possibilities and opportunities for social media content creation, consumption, and sharing. However, a report released by SonicWALL, a provider of content management and network security, estimates that by the end of 2021, the global cost of cybercrime will exceed US $6 Tn.
Planning and implementing security measures to safeguard the integrity of social media, including user information and motion data, as well as safeguarding against security and business threats, are all part of social media security, which is a subset of information security. Furthermore, it helps to secure IDs and passwords, internet access, backups, and the encryption details of user data. It also protects the IT infrastructure of social media platforms and resources from all types of cyber threats, such as viruses, Trojans, malware, phishing, password attacks, advertising, and others.
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Key Industry Players in the Social Media Security Market:
The following notable companies are among those active in the global market for social media security: Trend Micro Inc., Sophos Group plc, SolarWinds Inc., Digital Shadows Ltd., Proofpoint, Inc., KnowBe4, Inc., Hootsuite Company, Maloon GmbH (Social Hub), LookingGlass Cyber Solutions, Bowline Security Inc., SecureMySocial, and CA Technologies.
Key Industry Developments
- An advanced email security solution with blockchain technology was unveiled by Sophos Group plc in 2018; it offers predictive security with Active Threat Protection (ATP), outbound scanning, policy support, and anti-phishing email authentication.
- RiskIQ joined forces with Precise Technologies, a distributor that focuses on cutting-edge and disruptive technologies. The collaboration aims to provide precise detection, quick investigations, simpler teamwork, programmed remediation, and blocking and elimination of fraud. Additionally, this would aid RiskIQ in expanding its African, excluding South Africa, Middle Eastern, and Turkish distribution channels.
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Report on the Scope and Segmentation of the Social Media Security Market
By Applications:
- Cloud Security
- Web security
- Endpoint security
- Network security
- Application security
- Other
By Industry Vertical:
- BFSI
- E-commerce Retail
- IT and Telecommunication
- Government
- Healthcare
- Media & Entertainment
- Manufacturing
- Others
By Geography
- North America (USA and Canada)
- Europe (UK, Germany, France, Italy, Spain, Scandinavia and Rest of Europe)
- Asia Pacific (Japan, China, India, Australia, Southeast Asia and Rest of Asia Pacific)
- Latin America (Brazil, Mexico, and Rest of Latin America)
- Middle East and Africa (South Africa, GCC, and the Rest of the Middle East and Africa)
The North American, European, Asian Pacific, Latin American, Middle East & Africa regions make up the market segments for global video live-streaming solutions. During the anticipated period, the Asia Pacific region is anticipated to account for a large portion of the market for video live-streaming solutions. Huge digital content, widespread use of reputable video streaming media platforms like Facebook, Instagram, YouTube, and others, as well as its security solutions, are the key drivers of the Asia Pacific region market’s growth. As a result of their large subscriber bases connected through numerous social media platforms, nations like Australia and India have a high penetration rate for video live-streaming solutions.
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