May 22, 2024

The latest report by Fortune Business Insights, titled ‘Demand Side Platform 2024 Size, Trends, Share, Growth, Dynamics, Competition, and Opportunity Forecast, 2024 – 2032,’ provides a thorough analysis of the global Demand Side Platform . The report meticulously examines both macro and micro trends, offering insights into the dynamic factors influencing the market. It encompasses a detailed exploration of qualitative and quantitative aspects, delivering a precise depiction of market size, growth rates, annual progression, prevailing trends, key drivers, promising opportunities, and potential challenges. Additionally, the report highlights the impact of crucial events such as technological advancements and regulatory frameworks on the Demand Side Platform landscape. This exhaustive examination equips businesses and stakeholders with invaluable intelligence for making informed decisions in the evolving Demand Side Platform .

The global demand side platform market size was valued at USD 20.76 billion in 2022 and is projected to grow from USD 25.54 billion in 2023 to USD 114.51 billion by 2030, exhibiting a CAGR of 23.9% during the forecast period.

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Driving Factor:

Increased Ad Transactions on OTT and Connected TV Platforms to Drive Market Growth

Platforms, such as CTV and OTT, play a crucial influence in the strategy taken by advertisement inventories as they employ new methods such as target audience reach and device marketing. Demand side platforms let businesses promote brand mentions through these channels and expand their options while giving them full control over their advertising campaigns. Additionally, video is a highly engaging and customized ad medium that helps advertisers effectively accomplish their marketing objectives.

Report Highlights:

  • A comprehensive overview of the Demand Side Platform
  • Significant factors boosting, restricting, challenging and providing an opportunity to the market
  • Key insights and major industry developments
  • Significant players functioning in the Demand Side Platform
  • Major strategies adopted by players such as the launch of new products for better revenue generation, company collaborations, and others
  • Other market trends

Demand Side Platform Segments:

By Type

  • Self Service
  • Full/Managed Service

By Channel

  • Display
  • Mobile
  • Video
  • Native

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Top most manufacturers/ Key player by Business Leaders Leading Players of Demand Side Platform :

  • Alphabet Inc. (U.S.)
  • com, Inc. (U.S.)
  • Adobe Inc. (U.S.)
  • The TradeDesk, Inc. (U.S.)
  • MediaMath Inc. (U.S.)
  • Adform (Denmark)
  • Xandr (Microsoft) (U.S.)
  • SmartyAds (U.S.)
  • Gourmet Ads (Australia)
  • Basis Technologies (U.S.)

Regional Analysis for Demand Side Platform :

  • North America (the USA and Canada)
  • Europe (UK, Germany, France, Italy, Spain, Scandinavia and Rest of Europe)
  • Asia Pacific (Japan, China, India, Australia, Southeast Asia and Rest of Asia Pacific)
  • Latin America (Brazil, Mexico and Rest of Latin America)

Frequently Asked Questions (FAQs):

  • What is the current market scenario?
  • What was the historical demand scenario, and forecast outlook from 2023 to 2030?
  • What are the key market dynamics influencing growth in the Global Demand Side Platform ?
  • Who are the prominent players in the Global Demand Side Platform ?
  • What is the consumer perspective in the Global Demand Side Platform ?
  • What are the key demand-side and supply-side trends in the Global Demand Side Platform ?
  • What are the largest and the fastest-growing geographies?
  • Which segment dominated and which segment is expected to grow fastest?
  • What was the COVID-19 impact on the Global Demand Side Platform ?

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Table of Contents

Industry Overview:

  • Market definition and segmentation
  • Industry trends and drivers
  • Regulatory environment

Demand Side Platform  Size and Forecast:

  • Historical market size and growth
  • Current market size and trends
  • Forecast for the future

Competitive Landscape:

  • Key players in the market
  • Market share analysis
  • SWOT analysis of major competitors

Customer Analysis:

  • Target customer demographics
  • Buying behavior and preferences
  • Customer satisfaction and feedback

Product/Service Analysis:

  • Overview of products/services in the market
  • Features and benefits
  • Pricing strategies

Demand Side Platform  Trends:

  • Emerging trends in the industry
  • Technological advancements
  • Shifts in consumer behavior

TOC Continued…

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