Regardless of a pandemic-induced global economic crisis, Apple is broadly believed to be set to release a reduced-priced handset that goals to fill a gap in its portfolio, as early as this month.
Google could additionally follow a similar path, after Samsung last week unveiled new units costs less than $500.
Reports recommend that the new Apple handset, to be called iPhone SE or iPhone 9, might have a starting worth under $400, and generate some growth with the timetable uncertain for a brand new flagship smartphone for the California titan.
“While launching a mid-cycle budget/entry-stage smartphone into the backdrop of a client global lockdown and unprecedented pandemic will be a head-scratcher to some, we note that Apple is viewing this as a low volume, low contact release with little fanfare as the phones are already prepared to ship,” Wedbush Securities analyst Daniel Ives stated in a research note.
Ives stated Apple is likely to be able to sell 20 million to 25 million of the brand new units before a brand new flagship iPhone 12 is ready to ship.
Any new smartphone launch would be without the splashy unveiling for which Apple is known, and would depend on online sales with most retail outlets closed.
South Korean colossus Samsung last week launched new smartphones that included a model engineered to work on much-hyped new-generation 5G mobile networks and priced less than $500.