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Google Maps Faces Faux Businesses Listing Problem

Google Maps is overrun with faux business listings and cell numbers that reroute to bidding businesses. Thousands of faux listings appear on Google Maps every month; the service currently has about 11 million falsely listed companies.

Though Google claims in a self-funded 2017 academic research that only 0.5% of native searches are faux listings, a separate investigation urged in any other case. In looking for tradespeople in New York City, 13 of the top 20 Google search outcomes recorded false addresses, and only two had been real companies that adhered to Google regulations and guidelines, which specify that pushpin listings have to be locations open to customers.

The majority of companies that aren’t at their listed places, and the ones most prone to those scams, embody contractors, maintenance specialists, and car towing providers. They’re internally referred to as “duress verticals” at Google, as they are corporations people turn to in emergencies and sometimes without a lot of time to confirm the business’ credibility. The research was additionally diluted by the inclusion of restaurants and hotels, that are always at their registered locations.

Although Google typically verifies if an enterprise is legitimate by mailing a postcard, calling, or emailing a numerical code to enter into a Google website, the system is straightforward enough for scammers to bypass with faux addresses and cellphone numbers. The loophole hurts real companies and prospects alike, whereas scammers and Google reap the benefits. The corporate has since struck down the false listings. A Google spokesperson said the corporate had added new defenses for high-risk enterprise categories.

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