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Google’s New Social Networking App Shoelace

Google’s in-house incubator, Area 120, is engaged in a new social networking app referred to as Shoelace which is aimed toward organizing local events and activities. You utilize it by itemizing your interests in the app, allowing it to recommend a sequence of “hand-picked” local activities which it calls “Loops.” You can even arrange your individual occasions, and there’s a map interface to view and RSVP to different individuals’ Loops.

Shoelace’s soft-launch comes just months after Google shut down Google+, its most prominent attempt at building a social media platform. Nevertheless, fairly than attempting to create a new all-encompassing social network to rival the likes of Facebook, Shoelace appears to have far more modest ambitions that take intention at Fb’s ubiquitous Occasions performance.

Android Police notes that Shoelace bears a striking similarity to Schemer, one other experimental event organizing app from Google that launched in 2011. Sadly, the app was shut down just three years later in 2014 with few mourning it’s passing.

Shoelace is presently in an invite-solely testing part on iOS and Android, however, you possibly can fill out this type if you happen to wish to get involved. You might want to have a Google account to sign in. Sadly, it’s additionally solely obtainable in New York City in the meanwhile; the team says it’s hoping to develop to more cities across the US quickly. There’s no word on when this may occur, however, an equally NYC-centric Area 120 app, Pigeon, is but to expand outside of town greater than a year after its preliminary launch

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