Market Overview
The global self-adhesive labels market size is projected to reach USD 64.9 billion by 2028 from USD 42.9 billion in 2021, exhibiting a CAGR of 6.1% during the forecast period. The rising adoption of labels from the consumer goods sector and increasing awareness of biodegradable products are expected to foster market growth. Fortune Business Insights™ provides this information in its report titled “Self-Adhesive Labels Market, 2021-2028.” The market stood at USD 40.8 billion in 2020.
Self-adhesive labels are also called ‘pressure sensitive labels’ as they require pressure to stick to a surface or an object properly. They are used in several applications because of their benefits, such as minimum temperature property, solvent resistance, UV resistance, and strong adhesion. Their adoption enhances a product’s visual appeal and provides excellent adhesion in harsh environments. Adhesive labels’ rising adoption in the consumer goods sector is likely to boost their demand. Furthermore, they are used extensively in the food & beverage industry for packaging food products. Packaging labels save time, provide convenience, and resist unstable environments. In addition, the rising awareness regarding the benefits of biodegradable products is likely to boost their adoption. The labels utilize paper to provide biodegradability and impact the environment positively. These factors are likely to increase market growth during the upcoming years.
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Segments
By type, the market is segmented into release liner and linerless. As per label type, it is classified into removable and permanent. Based on application, it is categorized into consumer goods, household & personal care, pharmaceutical, food & beverages, and others. Regionally, it is grouped into North America, Europe, Asia-Pacific, South America, and the Middle East & Africa.
Market Trend:
Self-adhesive labels continue to experience a resurgence, fueled by a multitude of factors that amplify their versatility and appeal. Notably, customization remains a driving force, with individuals embracing labels for diverse purposes ranging from personalized water bottles to inventive bullet journaling.
Businesses are also capitalizing on this trend by leveraging customized labels for branding initiatives, product information dissemination, and engaging marketing endeavors featuring interactive elements like QR codes. This strategic utilization of labels enhances brand visibility and consumer engagement, contributing to overall marketing effectiveness.
Moreover, advancements in technology are shaping the landscape of self-adhesive labels, facilitating the adoption of new materials and printing techniques. These innovations result in labels that are not only more durable and weatherproof but also writable, expanding their applicability to outdoor environments and a broader array of products.
In essence, the evolving trend surrounding self-adhesive labels transcends mere functionality, positioning them as powerful tools for self-expression, brand representation, and innovative applications across various domains.
Highlights of the Report
The report provides a detailed analysis of the top segments and the latest trends in the market. It comprehensively discusses the driving and restraining factors and the impact of COVID-19 on the market. Additionally, it examines the regional developments and the strategies undertaken by the market’s key players.
Drivers and Restraints
Increasing Applications in Several Industries to Boost Market Growth
Self-adhesive materials are used in several applications because of the product’s rising demand from several industries. The labels display essential details such as expiry date, manufacturing date, content details, and others. Packaging stickers help consumers make an informed decision while selecting medical products. They are used in the consumer goods, food & beverage, medical, and pharmaceutical industry. They are also utilized for packaging electronics, clothing, non-durable and durable consumer goods, and others. This factor may boost its sales globally.
Further, rising per-capita income is responsible for the growth of FMCG goods sales. As a result, the adoption of self-adhesive labels is increasing rapidly. They are also used for branding products by printing logos. For example, several pharmaceutical organizations utilize labels for branding their products and incorporating logos on products. In addition, their lower costs compared to digital printing are expected to bolster adoption. These factors are likely to drive the self-adhesive labels market growth.
However, stringent government regulations regarding the product’s branding are likely to impede market development.
Regional Insights
Raw Material Availability to Propel Market Growth in Asia-Pacific
Asia-Pacific is projected to dominate the self-adhesive labels market share because of the availability of raw materials required for adhesive labels’ production. The market in Asia-Pacific stood at USD 15.5 billion in 2020 and is projected to grow positively during the upcoming years. The rising demand for labels from several end-use industries is likely to boost its sales. In addition, the increasing demand for labels from food & beverage, medical, healthcare, and FMCG foods are likely to fuel market progress.
In North America, the presence of a large manufacturing base and rapidly developing e-commerce sector in the U.S. is likely to foster self-adhesive labels’ adoption. The labels are used extensively in the packaging sector because of their resistance and effectiveness. Furthermore, rising per-capita income and evolving buying preferences lead to the product’s adoption in consumer goods and ready-to-eat packaged foods and beverages. In addition, robust demand for adhesive labels from the pharmaceutical, e-commerce, packaging, and food & beverages sector is likely to facilitate market growth.
In Europe, rising awareness among the consumers regarding the product’s benefits is likely to fuel the label’s adoption. Further, increasing demand from the food & beverage, packaging, tools, and electronics industry may boost market development. In addition, self-adhesive labels’ lower costs and resistance is likely to foster market growth.
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Competitive Landscape
Companies Launch Innovative Products to Expand Product Portfolio
Prominent companies operating in the market announce innovative products to attract consumers’ attention and expand their product portfolio. For example, a German self-adhesive technology specialist company named “Herma” announced its novel wash-off label adhesive 52W for developing PET bottles in May 2021. This development may enable the company to attract consumers and expand its product portfolio. Moreover, the incorporation of acquisition strategies may help companies strengthen their market position. For example, Geostick acquired iPB Printing B.V. self-adhesive label division in August 2020. This strategy may enable iPB to focus on its in-mold labels (IML) division and flexible packaging and allow Geostick to strengthen its market position globally.
Industry Development
- June 2021: Scanket and Labelsupply, two specialist self-adhesive labels manufacturers, became a part of Optimum Group’s Nordic platform. The companies’ collaboration may help boost Optimum Group’s global presence in Nordic.
List of Key Players Profiled in the Self-Adhesive Labels Market Report
- 3M Company (Minneapolis, U.S.)
- Axicon Labels (Oxfordshire, U.K.)
- Avery Products Corporation (California, U.S.)
- ETIS Slovakia (Bratislava, Slovakia)
- UPM Raflatac (Helsinki, Finland)
- Müroll GmbH (Frastanz, Austria)
- Royston Labels Ltd (Royston, U.K.)
- S&K LABEL (Illinois, U.S.)
- SVS Etikety (Karlstejn, Czech Republic)
- Mondi Group (Vienna, Austria)
- B Fuller (Minnesota, U.S.)
- LEO DESIGNS AND PACKAGING PVT LTD (Himachal Pradesh, India)
- Holoflex (West Bengal, India)
- Avery Dennison Corporation (California, U.S.)
- Pasky s.r.o. (Prague, Czech Republic)
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